Results for "marketing strategy"

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  • Web
    TED Curator Chris Anderson On The Conference’s Past, Present & Future

    TED, the international conference known for tackling "ideas worth spreading" just topped a billion views for its videos. That's a billion with a "b."That milestone didn't just happen on its own - TED has been gathering momentum online for a decade.The first step came in 2001, when TED's current curator Chris Anderson's...

  • Mobile
    HTC Isn’t Dead Yet – But It Is Feeling Mighty Ill

    By many accounts, HTC is the third best smartphone manufacturer in the world. It creates quality devices that consumers like and can go toe-to-toe with anything that rivals Samsung, Apple, Motorola or Nokia throw at it. Yet HTC is slowly dying. As the company's profits are whittled away, the likes...

  • Web
    Why The CBS-Hulu Deal Is The Future Of Old & New Media

    CBS is boldly going where it has never gone before: Online. Well, sort of.Up until now, if you wanted to stream video from the old media giant's amazing collection of television shows, you had to go onto its own site. But that's all going to change in 2013. On Monday...

  • Entertainment
    A Microsoft ‘Xbox Surface’ Tablet Could Bridge PC-Mobile-Console Gaming

    Microsoft is reportedly building its own “Xbox Surface” gaming tablet, which could give the company a true mobile gaming strategy.Microsoft officials declined to comment, but the rumored 7-inch tablet could incorporate a custom ARM processor as well as “high-bandwidth RAM suitable for gaming tasks,” The Verge reported on Tuesday. In June,...

  • Mobile
    Nokia’s Partnership With Microsoft Hurts More Than It Helps

    Nokia has bet the company on Microsoft and its Windows Phone mobile operating system. That would be a risky but defensible bet… if Nokia was the only company making Windows Phones. Unfortunately for Nokia, other mobile manufacturers also vie for consumer attentions with Windows Phones, notably HTC and Samsung, two...

  • Lead
    When Is It Time To Pivot? 8 Startups On How They Knew They Had To Change

    There comes in a time the life of many startups when it starts to become clear that everything is not going according to plan. But how do entrepreneurs tell if they need to keep going all in on the original plan, or pivot to something new?To find out how real-world...

  • Web
    How Social Media Consultants Dupe Their Corporate Clients

    Anyone can call himself a social media expert and find clients willing to pay thousands of dollars for advice. Here are some things to consider before hiring a so-called expert, including whether you really need a social media consultant.A friend of mine who works for a major grocery store chain...

  • Social
    The Return Of Myspace: Company Pres Roger Mincheff Aims To Make History All Over Again

    Myspace is dead: Long live Myspace. The late social network known for garish user-generated designs is back in a bid to become what its leaders say it should have been from the beginning: a home for artist discovery and development. But after years of fumbling, can this Internet punchline become relevant again?...

  • Mobile
    Native Apps Versus Mobile Web: A Primer For Publishers

    The mobile world can be a strange and terrifying place. Media companies are frantically devising mobile strategies, wondering what their audience might want to see on a small screen, figuring out how to engage consumers and turn that attention into revenue. And they are puzzling over a crucial choice: Whether...

  • Social
    Facebook Hopes Third-Party Social Reader Will Help Users Avoid Sharing Too Much

    At one time, social readers - those spammy Facebook apps that broadcast everything you look at to everyone in your friend list - were a key component of the social network's strategy to keep members in the walled garden. Only one problem: users hate auto-sharing. Now a third-party company says...

  • Web
    Showtime’s YouTube Gambit: Dexter And Homeland For Free

    The entire season 7 premiere of Dexter is on YouTube - and no, it's not a pirated copy. Showtime posted the entire episode, as well as the season 2 premiere of Homeland. A capitulation to pirates? No, an effort to entice viewers to pay for premium television service.Bundled cable channels...

  • Mobile
    Intel’s “Clover Trail” Chip For Windows 8 Tablets Challenges Windows RT

    Intel introduced a new wrinkle into the Windows 8 tablet market on Thursday by launching an upgrade of its entry-level Atom chip line best known for (under)powering netbooks. The more powerful but still low-cost  Windows 8-compatible microprocessor challenges the need for Windows RT tablets powered by ARM chips.At the debut...

  • Web
    What A Facebook Social Search Engine May Look Like

    When it comes to search strategy, Google and Facebook both seek to give users the best possible result. While Google will continue to trust technical data over social data, though, Facebook is likely to stake the success of its search engine - and perhaps the entire company - on a...

  • Web
    iPhone 5 Maps Gaffe Energizes Apple’s Smartphone Rivals

    By now, many people considering a new smartphone know that the new maps service in Apple's iPhone 5 - and iOS 6 - is more likely to get them lost than maps in competing phones. Rather than continue offering Google Maps, Apple opted for an inferior homegrown service, believing customers...

  • Social
    Zuckerberg Could Make Facebook Members, Advertisers & Investors Happier

    In his first public comments since Facebook went public, CEO Mark Zuckerberg expressed disappointment with the company’s recent performance and hinted at new search and mobile strategies. But here are three concrete ways Facebook can make members, advertisers and shareholders happy again.Wall Street already likes Zuckerberg’s seemingly new approach: Shares of the...

  • Web
    Why YouTube’s Election Hub is Fizzling

    YouTube’s livestreaming Elections Hub received a swell of press coverage at launch, but come its first event - the Republican National Convention - the number of viewers was pitifully small. Do the low numbers result from the site's lack of an adult audience, the difficulty of generating political interest among younger...

  • Web
    ReadWriteWeb DeathWatch Update: The Unlucky 13

    If there’s one thing the DeathWatch knows, it’s that all things must come to an end. So we’re pausing to review the fortunes of our first 13 unlucky inductees. The fates of some of them may surprise you.In reverse chronological order, here’s a look at the initial baker’s dozen and...

  • Entertainment
    Study Tells Why We Can’t Resist Facebook Games

    Revenue from social networking games is expected to top $4.5 billion this year, up from $3.2 billion in 2011, and it looks like online-game sales could surpass retail sales as soon as next year. A Chinese study tries to figure out why these games are the fastest growing segment of...

  • Mobile
    Why Microsoft is Celebrating Apple’s Patent Win Over Samsung

    Microsoft was pretty much a bystander in Apple’s patent battle with Samsung, but the Windows folks couldn’t be happier with Apple’s $1.05 billion victory. By signing a patent deal with Apple and taking its own direction for smartphones, Microsoft is now better positioned to become a viable alternative to the...

  • Social
    Facebook Didn’t Snub Google With iOS Update

    While the iOS update Facebook released Thursday was far superior than the Android update, it’s too soon to say Facebook has chosen sides in the Google vs. Apple mobile device war.Indeed, Facebook is reportedly asking, or even forcing, its employees to give up their iPhones for Android so they can...

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