Results for "marketing strategy"

We found 1635 results for your search.
  • Web
    Yahoo: Destroyer Of Startups

    Another day, another Yahoo acquisition.Yesterday the search giant swiped up the five-man Vizify team, a data visualization startup that turns your social media posts into interactive infographics and videos.It is unclear how much Yahoo paid for Vizify and how the team will fit into the company's overall strategy—which, for the...

  • Mobile
    Why The Nokia X Makes Sense For Both Nokia And Microsoft

    In may seem silly to say, but in the ongoing tragicomedy that is Nokia’s wedding to Microsoft, Nokia’s Android strategy could make a whole lot of sense. For both Nokia and Microsoft.Jussi Nevanlinna, the VP of product marketing for mobile phones at Nokia, says that the goal of both Nokia...

  • Mobile
    How Mozilla Thinks It Can Punch Above Its Weight With Firefox OS Smartphones

    The race to connect to put a smartphone in the hands of every person in the world is on. And Mozilla thinks it has a chance to shake things up.Mozilla, which makes Firefox OS for budget smartphones, announced seven new devices that will ship to emerging markets in 2014. Alcatel...

  • Work
    The Key For Hadoop Adoption: Learning How To Make Big Data Small

    As the poster child for Big Data, Hadoop has been both a blessing and curse for enterprise big data adoption. Powerful but complex, many enterprises have preferred to wait for something easier to come along before rolling out a big data project. The wait is over. Hadoop has been progressing at...

  • Entertainment
    How Apple TV Can Win: Make A Netflix Out Of The iTunes Store

    Shortly before he died in 2011, Steve Jobs uttered four exciting words to his biographer, regarding Apple’s plans to revolutionize the television experience: "I finally cracked it."Since his death, everyone’s been guessing what exactly “it” was—or is. Year after year, analysts continue to believe Apple will build a physical television set,...

  • Work
    3 CRM Challengers LinkedIn And Salesforce Should Worry About

    It's tough being a sales titan, constantly having to face off against other titans while also keeping one eye on the rear view mirror for the upstarts gunning to overtake you. Young CRM titans like LinkedIn and Salesforce know how rapidly they grew, so they are suitably paranoid about challengers...

  • Mobile
    The Reviews Are In: Android Apps Outshone iOS Apps In 2013

    A year ago, we could say with certainty that users preferred iOS apps to similar or equivalent Android apps, because we had the data to prove it. Now the 2013 results are in ... and this time Android apps have walked away with the affections of users.See also: The Data Doesn't...

  • Entertainment
    Nintendo Says It Loves Mobile—It Just Won’t Release Games For Smartphones

    Looks like Nintendo games won't be showing up on your smartphone anytime soon after all.Fans and investors have long urged the struggling videogame maker to embrace smartphone and tablet gaming by porting some of its oldest and most beloved games to iOS and Android. And a week ago, Nintendo said it was considering...

  • Mobile
    An iPad Running OS X Could Be Apple’s Next “Big Idea”

    Prior to the 30th anniversary of the original Macintosh on January 24, I wrote about the possibility that Apple might soon merge iOS and OS X, creating a single hybrid operating system for both Macs and mobile devices. Apple had no direct response to my request for comment, but three company executives—marketing...

  • Mobile
    Samsung Is Still King Of Mobile Mountain

    The final 2013 numbers are in and Samsung once again reigns supreme over the mobile ecosystem.According to research firm IDC, Samsung’s shotgun strategy of developing dozens of smartphones across a variety of size and price points led to 313.9 million smartphone shipments, or 31.3% of the global smartphone market share...

  • Cloud
    Why Red Hat Needs OpenStack … And AWS

    Red Hat CEO Jim WhitehurstOpenStack, the cloud's community darling, desperately needs leadership, and Red Hat seems the ideal leader. But OpenStack isn't the only needy party here. As good as Red Hat's growth has been over the last decade, it pales in comparison to that of VMware, a later entrant...

  • Mobile
    Android Usage Data Only Tells Half The Story

    If marketing is all about creating stories around a product, few CEOs are as good at storytelling as Apple's Tim Cook. But that doesn't mean the stories he tells are true.At least, not as true as he'd like. Like any storyteller, Cook likes to cherry pick the data that suits...

  • News
    How Samsung changes the way it communicates their message to you

    Welcome to my world. The intriguing, complex world of marketing: How to get people things they need and love but also how to make them find it. Being one of the biggest players in the market implies you're spending a small percentage of profits on advertising in all of it's...

  • Mobile
    Top 11 Mobile Trends Of 2013

    ReadWriteReflect offers a look back at major technology trends, products and companies of the past year.It was a big year for mobile in 2013, as it has been for the past several years.Smartphones took the first steps toward becoming hubs we can use to control our entire lives. Companies became...

  • Web
    Can An Online Education Actually Land You A Job?

    This post is part of Hire Education, an occasional series about technological innovation in education and how it's reshaping the way students prepare themselves for a transformed workforce.The brave new word of free, online college-level courses finally makes it possible to get an inexpensive degree-equivalent education in many fields. Employers, though,...

  • Grow
    11 Ways Technology Will Impact Customer Communication

    In any business, communication is key. But as technology evolves, so do the ways we reach our customers—ideally, for better. Will new technologies help us keep our connection with customers personal, and if so, how do we avoid sacrificing service for efficiency?To find out, I asked 11 entrepreneurs from the...

  • Mobile
    Nokia Has One Job: Drive The Growth Of Windows Phone

    Windows Phone needs a champion, and Nokia is the only company that can give it the undivided attention Windows Phone deserves.If the Windows Phone operating system is to ever succeed, Microsoft is not going to be the company that leads the charge. It can’t be, really. Microsoft is a huge...

  • All Categories
    Huawei Ready to Focus on China and Western Europe

      Huawei, who recently we revealed (still can't believe it) as the newest member of the Tizen Technical Steering Group (TSG), recognises the benefits of implement a technology strategy similar to leading smartphone companies like Apple and Samsung, where software as well as hardware are seen as the required ingredients...

  • Lead
    9 Pieces of Business Advice Startups Should Avoid

    When you start up, everyone wants to throw in their two cents. Chances are, you'll ask them to. Advice from seasoned entrepreneurs is usually meant well, but that doesn't mean it's right for you. When it comes to a fledgling startup, the fact is, you still know your company better...

  • Work
    Does Open Source’s Rise Spell The End Of Traditional Software Vendors?

    After years of struggling to swim against the tides of open source and cloud computing, traditional software vendors are clearly under fire. At the same time, it's also clear that open source is driving most of the big trends in technology today, from mobile to cloud to Big Data.What isn't...

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