Results for "marketing strategy"

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  • Connected Devices
    Why data security is really everyone’s challenge today

    The prevalence and proliferation of connected devices has undoubtedly improved efficiency in people's lives, but the massive amounts of personal data required to operate such devices has raised numerous safety and security concerns. We spoke with Gerald Reddig, Nokia's head of security marketing, and Daisy Su, Nokia's connected device platform marketing...

  • Connected Devices
    5 key takeaways about entrepreneurship in large enterprises

    The most successful large organizations never forget their startup roots. Instead, they find ways to preserve their entrepreneurial mindset, even in the face of growing scale and maturity. I'm honored to work for Comcast, which is such a company, surrounded by leaders who are driven by a collective passion to...

  • Connected Devices
    The most important question to ask a potential IoT development partner

    In the race to innovate in the IoT market space, successful companies are realizing that their success depends not only on what they can do, but also on the innovation, abilities, connections, and insights provided by partnering with others. Outsourcing part, or all, of your IoT product development can offer...

  • News
    Samsung bags awards for creativity at Cannes 2017

    The Cannes Lions International Festival of Creativity was recently held at Cannes in France from June 17 to June 24. This is a global event for those working in the creative communications, advertising and related fields. The event drew the world’s leading creatives from the advertising, marketing, film, fashion and technology industries...

  • Connected Devices
    Facial recognition tech makes it official: There is no privacy anymore

    Recent weeks have brought controversy over electronic billboards in restaurants and shopping precincts that utilize advanced facial recognition techniques to not only provide personalized advertisements but also measure and record the consumer and their response, ostensibly to enable retailers to provide more targeted marketing and services. In Oslo, the restaurant Peppe's...

  • Fintech
    For future transactions, in blockchain we trust

    What makes our societies run? Oil? Silicon? Yes, and yes: When we place an order online and the item shows up on our doorstep the next day, or we stock our stores with delicacies from Chile to China, some quantity of petroleum and electronics fuels every transaction. But in all...

  • Connected Devices
    RW Webinar: Rising demand for connectivity drives IoT advances in healthcare

    The U.S. Census projects that between 2012 and 2050 the aging population will almost double. Baby boomers account for the majority of this growth and present a unique challenge to healthcare providers. Unlike their predecessors, Boomers want to "age in place" and expect to manage acute and chronic illness, accessing...

  • Connected Devices
    How to become an omni-channel, data-driven retailer

    In today’s digital age where customers are as likely to buy a product from an e-commerce website as from a brick and mortar store, delivering a seamless and value-adding shopping experience has become more important than ever before. The multiple shopping channels available to customers and the competition posed by...

  • Connected Devices
    How machine learning is revolutionizing digital enterprises

    According to the prediction of IDC Futurescapes, two-thirds of Global 2000 Enterprises CEOs will center their corporate strategy on digital transformation. A major part of the strategy should include machine-learning (ML) solutions. The implementation of these solutions could change how these enterprises view customer value and internal operating model today....

  • Industrial
    Why major American corporations have struggled in China: Home Depot

    This article is part of a series about the importance of cross-cultural design, other installments of which have been published over the last month. Home Depot is another retailer that has struggled in China. However, unlike Walmart, it did not figure things out. Home Depot’s story in China began in...

  • Connected Devices
    8 predictions for the future of IoT in 2017

    Every year IoT brings new things to biotechnology, manufacturing, home living and every aspect of our daily lives. We've seen it disrupt traditional industries, transform our cities and contribute to the autonomous transport of the future. It sits in an ecosystem where machine learning, AI and data analytics help us understand our...

  • Connected Devices
    Why IoT really means the “Integration of Things”

    It’s a well-documented position that the IoT market is generally yet to move beyond the early-adopter stage in many industry verticals and use-cases. The adoption curve versus the hype curve is still behind, but there’s a very evident shift in the market to suggest that activity is ramping up significantly....

  • Connected Devices
    IoT isn’t just a connection, it’s a conversation

    The immense hype around the Internet of Things (IoT) certainly hasn’t gone unnoticed by businesses, as IDC’s latest research revealed that 31% of companies surveyed have already deployed IoT, with another 43% looking to deploy within the next 12 months. However, a recent study from the IoT Institute shows that...

  • Industrial
    IoT gives field service something it’s never had: visibility

    When you think about field service, what comes to mind? If it’s not literally delivering service in the field, then you’re probably seeing hard hats, safety glasses and leather tool belts surrounded by industrial machines. You’d be mostly right, because for a long time that’s how it’s looked. Lots of...

  • Connected Devices
    IIoT awesome, but only 25 percent of execs are deploying it

    An overwhelming majority of business leaders said that the adoption of Industrial Internet of Things (IIoT) is critical to their company’s future success, but only a quarter of them are deploying the technology today. In the survey, released by Genpact Research Institute, it said data security was the most prominent...

  • Transportation
    Uber China merging with Didi in $35 billion deal

    After investing billions of dollars in the Chinese market, and failing to turn a profit, Uber China is merging with its biggest competition in the region, Didi Chuxing. This deal, which is set to grow Didi's valuation to a healthy $35 billion, will improve profitability as the two companies will...

  • Smart Cities
    Vodafone and Philips to help cities cut lighting costs

    Vodafone has announced a partnership with Philips Lighting, a subsidiary of Royal Philips, that aims to enhance the company’s LED street light management system. The mobile carrier will provide an Internet of Things (IoT) network - in the form of an machine-to-machine (M2M) SIM card - inside every street light....

  • Deals
    Cisco Acquires Jasper:

    Cisco announced recently that it was buying Jasper Technologies for $1.4 billion. Jasper's IoT platform enables thousands of companies to launch, manage and monetize IoT services on a global scale. They specialize in managing the wireless connections and billing relationships with the cellular carriers needed for IoT applications.Jasper has a...

  • Entertainment
    How Rovio Builds A Brand To Last

    I have recently been hosting a series of fireside chats at Storm8 (maker of F2P mobile games such as Candy Blast Mania and Restaurant Story 2). My guests are people who have made large contributions to mobile game development and want to give back to the community by sharing their...

  • Grow
    How To Get The Customer Reference That Drives Big Deals

    Adam Honig is the cofounder and CEO of Spiro Technologies, Inc.If you’re creating and selling a product to businesses, having a high profile reference customer can make or break your go-to-market efforts.My first company, middleware software company Open Environment, grew from zero to $30M in annual sales in four years,...

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