The internet is the biggest thing introduced to the millennial, and they are certainly making the most out of this advancement. Apart from using it solely as a tool or source of entertainment, the internet is now becoming the source of incoming for a majority of enthusiasts who are on...
Due to heightened competition, companies are now demanding increased agility and productivity from its teams. Many look to technology to gain competitive advantages. As such, organizations are now providing their teams and workers the latitude to use and adopt technologies and tools as they see fit. Fortunately, pricing and distribution...
Why is it that customer service never seems to get any innovation attention? For decades, providing great customer service has been a constant challenge and expense, yet relatively few technologies exist to ease the difficulty or cost. Sales and marketing see new software arrive every year, yet customer support has...
When you are the founder of the start-up, you have no roles to perform, aside from being the CEO to doing the basics. You have to be a marketer, IT head and even customer care at times. Managing a start-up is quite perilous and chaotic both. Things become a little...
If you run a business and are not happy with your current results, you are likely wondering how you can boost your sales to the next level. Crafting a viable sales process that you can scale is the best way to reach your goals and get the sales rate you...
We live in an increasingly digital world. We shop, make appointments, order food and taxis, and document our lives online. Approximately 70 percent of us use social media to connect and share content, and most spend an astonishing four hours per day interacting with our smartphones. Deep learning and AI are...
Creating a high-quality product is just one part of building a profitable business. The reality is that a myopic focus on product development can ultimately prevent you from achieving your business goals. Unfortunately, this notion is one that many growing companies don’t understand until it’s too late. For most companies...
Most leaders have been bombarded by the idea that business partnerships are vital to their success. Partners can extend a company’s reach, add new audiences, enhance its value, expand its capabilities, and even boost its reputation by association. Marketing Week pointed out that behemoths like Amazon and Adidas have grown...
As your business accumulates more and more data, it becomes increasingly difficult to sift through the information for relevant insights. Even with advanced tools at your disposal, such as AI or machine learning, there’s a massive influx of information to take in. It becomes necessary to organize the evidence into...
Competition is fierce for startups and with so many leading causes of startup failure (insufficient financing, poor planning, not enough marketing, lack of understanding of customers’ needs), wouldn’t you do whatever you could to avoid common pitfalls like these? Finances are a major contributor to whether or not a startup...
Very few data breaches have garnered as much attention recently as the Starwood/Marriott breach in which up to 500 million records may have been accessed by an unauthorized user. It’s suspected that the encryption keys that protected personally identifiable information (PII), specifically payment card data, were also compromised. Much has...
What would you guess is the world’s most in-demand field? Healthcare? Data science? Accounting? Believe it or not, it’s customer success. According to LinkedIn data, the ratio of jobs to current workers is 32.5 percent for customer success managers. For perspective, that ratio is 31 percent for data scientists and...
The future has arrived. Today, computers can nearly mimic the human mind’s ability to learn, think, reason, analyze and make decisions. This technology is called cognitive computing. Often, cognitive computing is confused with other emerging data science advancements such as business intelligence (BI), deep learning (DL) and machine learning (ML)....
A 360-degree view of the customer: It’s seen as the holy grail of marketing. But the reality is that with the technology most companies are using today, it’s almost impossible to achieve. And if you can get it, chances are this legendary 360-degree view is a snapshot in time that...
At media companies, 2018 might be remembered as the year that someone finally got data sharing right. To be sure, there were some missteps. Facebook’s series of data scandals cost the social network around a quarter of its value. But Twitter, Google, Reddit, Snapchat, and even Facebook each tweaked their...
Successful businesses are always going out of their way to figure out how to improve the overall customer experience. All indications at this time have found that omnichannel is important for customer experience. This implementation is a powerful way to optimize every channel by catering to the customer’s specific needs....
Humble. Genuine. Kind. Gracious. Unassuming. Not the typical traits you’d associate with one of the NBA’s all-time greats, which is exactly what endears Warriors coach Steve Kerr to his community. It is also why I've chosen to share leadership lessons from Steve. No matter how you know him, you know...
Have you ever been to a fast-moving square dance? Partners dance together, spin around a time or two, and then move onto new partners. As the dance progresses, some people return to their original partners, while others will dance once and leave the floor. If you pay attention, this resembles...
Starting an online business requires you to be extremely smart because 9 out of 10 startups fail and just 10 percent are lucky to enjoy the sweet taste of success. But there are essentials your online startup needs to follow. There are certain things that most of the startups fail to...
Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want...
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