Email is a notoriously fickle channel. Something as simple as tweaking the subject line can be the difference between an 8 percent or an 80 percent open rate. Companies that get it right earn an average of $38 per dollar spent, the most of any marketing channel. But for every...
Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international...
Are you looking for some easy and effective growth hacks to boost your budding business? This is a fast-paced environment especially due to the rise of the internet. Hence the proverb, "Slow and steady wins the race," does not fit the slot much in today’s world. You need to be smart...
Retailers can tap into an immense source of spending power if they can successfully market to Millennials, who currently make up more than a third of American workers. Not surprisingly, considering the world in which this generation has come of age, creative uses of technology are proving to be very...
The belief that robots will replace human workers is fairly widespread. Researchers from the Brookings Institution surveyed more than 1,500 internet users on their thoughts about AI, and the results were somewhat predictable. A mere 12 percent suggested that jobs would be created, and 13 percent believed AI would have no effect. These...
When it comes to marketing and customer communication, most business owners know about email and social media. But if you aren’t using SMS, you’re missing out on an opportunity to increase your reach. Why SMS? Text messaging – or SMS as it’s formally known – is ubiquitous in today’s society,...
Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s...
Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these differentiators is no longer giving brands the competitive advantage they need to thrive among the fierce competition. It’s easier than ever for...
Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom...
Each technology we use offers some type of benefit. However, advantages rapidly increase by integrating numerous technologies. While Superman can save the day, there is no chance for evil to win when he joins the Justice League. In this case, the blockchain, which is the decentralized ledger behind cryptocurrency and...
You’ve heard it before: Generation Z will be different. The generation admires YouTube celebrities who’ve acquired fame and fortune through monetizing their channels and entrepreneurs who’ve made a good living from one big idea. Gen Zers have grown up in a time when technology is a tool instead of a...
Savvy business owners understand the importance of intellectual property (IP) to their business' success and most can name patents, trademarks, and copyrights as some of the various forms that IP can take. But the distinctions between copyrights, patents, and trademarks is often confusing and misunderstood, even by business people that regularly...
The subscription model has infiltrated several verticals in recent years, from automobiles to clothing. This has enabled these industries to update the car-leasing experience and find ways to transform living rooms into dressing rooms — and it’s brought them significant revenue streams. In the second quarter of 2018, Stitch Fix...
As a startup one of your most important assets is your brand and that brand is usually embodied in your company name and logo. The valuable time that you invested in coming up with just the right creative name and developing the branding and marketing around that company name is...
Businesses today have no time when it comes to creating a website and putting in the right effort to rank in local search. It is perfectly normal since you all know that cost of retaining a customer is way cheaper than acquiring a new one. Similarly a business would rather...
It’s been no secret that the music industry has been struggling over the past couple decades. After years of spiraling album sales, the industry hit a new low in 2016, with just over 100 million units sold — a nearly 14 percent decrease from the previous year, reflecting declines in...
First, there were smartphones and then smart houses. Now, the next disruptive “smart” move is the smart city. As work, life, and society become increasingly connected through the wide adoption of the Internet of Things (IoT) devices, it’s a natural progression to build smart cities that leverage tech to provide...
There’s no denying that digital marketing is at its peak — the problem is, many of the platforms we use have plateaued. As we strive to find innovation in branding, it may be time to look past what’s already been established to make something new of our own. As consumers...
Tech companies have increased the number of events they put on over the past few years. It’s almost a requirement now for brands to hold their own user- or industry-focused conferences and summits. These events are a great opportunity for firms to exhibit their thought leadership and engage the people...
Much has been written about the tech industry’s sexist undertones. In 2017, Silicon Valley faced a “reckoning” for its gender-driven decision-making and tolerance of sexual harassment. From marginalizing women’s ability to contribute to the field because of their biological makeup to holding them to higher standards in order to earn...
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