We recently commissioned an independent global study of senior management and C-suite executives that looked at the business model changes services organizations are making in the Everything as a Service (XaaS) economy. The XaaS economy is where products and services are delivered in a continuous relationship with the customer, rather...
If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective. The term “sales funnel” sounds like a strategy that generates...
The odds of business survival are not stacked in your favor. Even the most optimistic business leader cannot argue with the available statistics about business survival rates. According to the U.S. Bureau of Labor Statistics, two-thirds of all businesses make it at least two years while half of all businesses...
“Authenticity” has likely been mentioned more than once in any modern company boardroom. And for good reason: A 2017 study from Cohn & Wolfe revealed that 91 percent of consumers reward “authentic” companies for their behavior, purchasing their goods or recommending them to others. But all of the strategizing and...
Over the past couple years, the machine learning niche has exploded into the mainstream. Startups have popped up left and right to show off their innovative new tools, and Google — the tech giant above all tech giants — now claims to be a machine learning company. This sudden spike in...
Everybody in the market is looking for an app with desired success and avoid failure at any cost. Therefore, the web is full of advice and tips to achieve mobile app success, and Android app category is no exception at all. However, Google Play Store is officially releasing and updating...
While I love having conferences close to home, I was really excited to see the news that the Collision Tech Conference, considered to be one of America's fastest-growing tech conference, is moving to Toronto, Canada in 2019. Traveling internationally for conferences always provides a more diverse perspective on where we are...
Artificial intelligence (AI) gathers data to interpret and predict human behavior, and user experience (UX) does the same thing — it reads human behavior to anticipate what people will do next. With the same end goal in mind, AI has the power to shape the future of UX, offering new...
Never underestimate the fickleness of a tech enthusiast. Drop $100 on an Amazon Echo? No problem. Pay about half that for a smart lightbulb like LIFX Color? Not a chance. Frankly, price isn't the reason only one in 10 households is connected via the Internet of Things. Rather, Gartner's 2016...
Facebook ads are a combination of marketing and technology that some love, some hate, and some simply don’t understand. What’s sometimes seen as a creatively fueled marketing platform is driven by a lot of science — data, metrics, and an ad performance-oriented auction system prove Facebook ads are about technology...
Augmented reality (AR) is obviously one of the world’s biggest digital stories of all time. The successful release and debut of Pokémon Go happened to be a striking demonstration of the potential abilities of the new technology which is aimed at providing a new and solid platform for customer engagement....
Like most functions in today’s businesses, sales is currently undergoing a transformation. Lead generation, customer acquisition, and sales resources are being approached differently. Companies now replace the cold call with new sales tools and tactics that are changing results for the better. If you are a small to medium-sized business,...
As the Consumer Electronics Show (CES) 2018 unfolds in Las Vegas, one thing that seems prominent is that 2018 is going to be the tipping point for smart home technology. We've already seen Samsung claiming to take the connected lifestyle to the next level with SmartThings. Now another South Korean tech...
A phone's processor is its heart and its brain. A processor consists of numerous transistors that are built with semiconductor materials like silicon. Transistors are a fundamental element for building modern electronic devices like smartphones. FinFET Process Out the numerous components in a processor, Fin Field Effect Transistor also known...
Internet of Things is transforming and revolutionizing every aspect of our lives. Be it leisure, business, retail or healthcare, almost every industry is settling to adopt new technologies and IoT is no exception. According to McKinsey an estimated of 20 to 30 billion connected devices will be available by 2020...
Jason Elliott, 5G market development manager Samuele Machi, marketing manager, 4th industrial revolution ReadWrite: When we talk about networking around IoT there’s a lot of smaller networking models e.g mesh networks and protocols. Everything from that to large networks talking about 5g deployments. So, there’s a lot of issues for...
In the next interview in our series on the IoT ecosystem, we tackle what enterprise market participants need to consider when using IoT to help build out their business value beyond a single application -- and for that, you need to think hard about your horizontal platform. We spoke with...
The Apple Watch could soon be sold discounted or free to Aetna’s 23 million members, as a way to improve health outcomes and lower insurance costs, according to a CNBC report. Apple held a series of meetings with Aetna executives and hospital chief medical information officers, discussing the possibility of...
As anyone who's traveled widely before the days of connected smart phones and GPS knows the pain when travel plans go awry and you end up at your place of accommodation only to find yourself locked out in the middle of the night. It's the stuff nightmares are made of and...
Energy storage is one of the largest economic opportunities on the planet. And it’s going to be one of the most entertaining. Entertaining, that is, from a news perspective. One of the best parts about working in technology is the constant drama. A revolutionary concept emerges. Companies form. Venture capitalists pour...
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