Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]
Event
Collision Conference Finds a New Home in Toronto Canada
While I love having conferences close to home, I was really excited to see the news that the Collision Tech Conference, considered to be one of America’s fastest-growing tech conference, is moving to Toronto, Canada in 2019. Traveling internationally for conferences always provides a more diverse perspective on where we are headed in business and technology. […]
How IoT and AI are Disrupting the Sports Events Industry
First, ticket buying went digital. Over time, more and more players entered the events tech industry, developing new technologies to lessen the burden on consumers and make it easier to access our favorite events. The sports industry is using the Internet of Things (IoT) technologies and artificial intelligence (AI) to improve the consumer experience. Ticketing […]
How IoT and AI are Disrupting the Sports Events Industry
First, ticket buying went digital. Over time, more and more players entered the events tech industry, developing new technologies to lessen the burden on consumers and make it easier to access our favorite events. The sports industry is using the Internet of Things (IoT) technologies and artificial intelligence (AI) to improve the consumer experience. Ticketing […]
In an Experiential-Obsessed Marketplace, Surkus Uses Tech to Stand Out
Experiences have flooded the marketplace. Whether they’re investing in pop-up stores or festivals, brands have recognized the major shift happening. The IPA Bellwether Report found that in the U.K., experiential marketing was the only area to experience significant growth in spend in 2017 besides internet marketing. Similarly, EventTrack found that American consumers gravitated toward the […]
Collision Conference Finds a New Home in Toronto Canada
While I love having conferences close to home, I was really excited to see the news that the Collision Tech Conference, considered to be one of America’s fastest-growing tech conference, is moving to Toronto, Canada in 2019. Traveling internationally for conferences always provides a more diverse perspective on where we are headed in business and technology. […]