Results for "marketing strategy"

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  • IoT, buzzword for marketers
    IoT
    IoT – The Buzzword for Market Researchers

    The Internet of Things (IoT) is fast evolving as a service and revenue generator in a hyper-connected universe. While IoT is already churning out an enormous volume of data every day, it is only a fraction of what is likely to come up in the next ten years. IoT is...

  • Sales
    4 Considerations for Reducing Your Sales Stack

    More sales tools don't translate to more sales. In fact, it’s often just the opposite.   According to a 2018 Inside Sales study of 720 sales representatives, the average salesperson spends just 35 percent of her time on revenue-generating activities. What does she do with the remaining two-thirds? Almost all...

  • boost sales productivity
    ReadWrite
    Seven Strategies That Boost Sales Productivity

    Sales is a difficult job with representatives working long hours to meet demanding quotas while keeping clients loyal and returning for repeat business. While good sales reps remain dedicated to hitting their company’s goals, the chance for employee burnout while doing so is high. There are seven strategies that boost...

  • pyze
    Fund
    Pyze Announces $4.6 Million Funding Round for AI Based Analytics & Campaigns

    Pyze, today, announced a $4.6M funding round to scale its business. Pyze has developed the unique ability to embed business services like cross-platform user behavior analytics, AI-based user segmentation, and marketing automation as native extensions to any Digital Platform. The round was led by Illuminate Ventures with participation from Benhamou...

  • Security
    How to Better Defend Against Cyber Threats

    2019 is half over, and cybercriminals are on the prowl. As internet, mobile, and IoT technologies become more pervasive, the vulnerable points that hackers can target have increased. Companies can't simply patch these vulnerabilities and relax. Cybercrime is a constantly evolving threat, and your strategy needs to continually adapt to...

  • run a successful crowdfunding campaign
    Blockchain
    Teach Me 10 Things About Running a Successful Crowdfunding Campaign

    There are thousands of prospective businesses out there looking for financial assistance to kickstart as well as functional ones that want to expand on the one hand while there are a large number of investors who are looking for projects to fund. Crowdfunding platforms come into the game, to bring...

  • Grow
    Why Strong Vendor Relationships Give You a Competitive Advantage

    Success in business depends upon relationships. If your firm relies on a third-party vendor to keep things running smoothly, you need to ensure your relationship with that partner is rock-solid. Yet many companies don’t prioritize these relationships at all. As a result, 47% of collaborations with suppliers ultimately fail.  If...

  • AI is helping eCommerce
    AI
    How is AI Helping the eCommerce Industry?

    The eCommerce industry is booming like never before with the introduction of new technologies. The eCommerce industry is witnessing a redefined form that takes customers to a new level of experience and gratification. But how is AI helping the eCommerce industry? Traditionally, retail businesses were satisfied by just making an...

  • high tech in music today
    Entrepreneurs
    Technology Hits a High Note in Every Industry Including Music

    Whether we call it AtT (All Things Tech) or IoT (Internet of Things), technology is the ingredient that makes every industry viable in today’s world. We now look to technology for solving problems across all business environments. The very nature of today's technology changes builds and grows, making it an...

  • top futurist speakers for conferences
    AI
    The Top Futurist Speakers to Have at Your Conference

    No one knows precisely what the future will bring, but some people seem to have their finger on the pulse of tomorrow more than others. These individuals’ ability to see what’s coming next makes them high-demand for tech conferences and events all over the world. Futurist speakers keep their eye...

  • Entrepreneurs
    Argentina is Stepping-Up as a Country of Web Developers

    As high streets across the world look to streamline, and businesses transform physical shops to online stores, being able to make the digital jump is crucial. As well as providing a platform for businesses to promote their products and services, the internet has lead to the rise of e-commerce, with...

  • Technical Writers are Vital for Technology Startups
    Entrepreneurs
    Technical Writers are Vital for Technology Startups

    A technology start-up without a Technical Writer is similar to a new small business without a marketing plan. The first thought that comes to mind when most people think of a "technical writer" is an IT professional -- blogging about the latest trends for a reputable technology website. But, actual...

  • https://readwrite.com/2019/05/09/looking-to-disrupt-a-digital-optimization-wont-cut-it/
    Productivity
    Why Your Business Needs Both Content Management & Digital Asset Management

    Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS work together to provide seamless experiences that scale. Digital asset management systems...

  • Promote Your Brand on Social Media
    Branding
    Using Nano-Influencers to Promote Your Brand on Social Media

    Today, every average schoolchild knows who influencers are. These are the influential people on Instagram - celebrities who have millions of active followers. The presence of your product in an educational account -- means that millions of people will see your item. Many of those people (parents and such) are...

  • Trump’s AI Initiatives and the Future of AI and Governments
    AI
    Trump’s AI Initiatives and the Future of AI and Governments

    Earlier this year, President Trump signed an executive order aimed at promoting the advancement of American AI technology. This announcement came as a surprise to many in the tech industry, but a welcome one. Some say the U.S. is falling behind the curve when it comes to investing in AI...

  • Marketing
    How to Make Your Bank’s Content More Engaging

    Why would a bank use emojis in its email subject lines? Mostly because it’s a smart content strategy. Considering that consumers are using mobile and online channels for banking transactions most of the time, online outreach is critical for today’s banks. Using emojis is just one example of banks trying...

  • The Language Of SEO: Identifying And Implementing Central Keywords
    Marketing
    The Language Of SEO: Identifying And Implementing Central Keywords

    SEO is historically associated with keywords, and getting them right is at the heart of promoting your website. But how do you know what your company’s keywords are, and how are you supposed to use them? In the past, keyword stuffing was the most important SEO strategy – as long...

  • 3 Steps to Get Your Guest Post Accepted
    Connect
    3 Steps to Get Your Guest Post Pitch Accepted

    The goal is to overtake your competitors with the quantity and quality of your guest post backlinks, and it's a long-distance race that requires much time and effort. To win this race, you have to get published on A+ websites. Easier said than done, right? When Twitter says your competitor...

  • Ryan Napierski
    Learn
    What Does Technology Have to Do With Beauty and Wellness? More Than You Might Think

    Technology is often viewed as the realm of software developers and smart home experts, but companies of every type benefit from technological advances. Some — like beauty and wellness — may not be obvious centers of tech transformation, but they're home to some of the most unique applications of technology....

  • What to Expect from a Modern IoT Platform in 2019
    AI
    What to Expect from a Modern IoT Platform in 2019

    The Internet of Things (IoT) is growing at an unprecedented rate and can help businesses deliver new opportunities and be successful in the long run. The promise of a vibrant future that IoT holds can be deciphered from the following facts: 7 billion active IoT devices on a global level...

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