During the COVID-19 crisis, not many sectors of the economy are growing, including the advertising industry. In fact, many advertising agencies are looking for ways to trim back as clients postpone projects or cut advertising dollars. This crisis has also caused agency owners to rethink their company structure and to...
The year 2020 is overcome with the COVID-19. But the virus isn't the only threat to our security. 2020 is also set to revolutionize the world with advancements that will shape the future of lives and businesses, alike. We now have 5G and IoT to Artificial Intelligence, Cloud technology, and...
Advancements in technology have always resulted in improvements that have made life better. Technology making life better continues in the pharmaceutical industry, the mining industry, the healthcare industry, and even the automotive industry for that matter. Making life better for everyone is the purpose of implementing technological advancement in the...
With the economy in an inevitable tailspin toward the first recession in over a decade, there remains ample click bait apocalyptic article titles touting the economy's inevitable downfall. The most alarming recent data is the millions that filed for unemployment in a single week--the largest such black swan event in...
In a landscape where it’s increasingly more difficult to stand out among the Amazons and the Walmarts of the world, a new trend is emerging. Brands and retailers are rethinking their business models. Here is the latest battle for consumer attention and the blurring of the lines between retailers and...
The use of video lead generation in sales and marketing has been growing in popularity over the years. I've been on the marketing, sales development, and account executive side of the business, and it's clear from my personal experience that fewer people are picking up the phone. Between that and...
One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage...
Watching Mark Zuckerberg try to explain Facebook’s role in the Cambridge Analytica scandal was a powerful wake-up call for many Americans that led to several privacy changes by Facebook and other platforms. Facebook updated its terms of service for the first time in years, attempting to use simple language that anyone could...
As the Internet becomes more ingrained in every facet of our work and personal lives, industries that primarily rely on person-to-person interactions have started to adopt new technology. Adopting new technology allows companies to free up valuable time and resources for future development. Here are five ways technology is transforming...
In the spirit of tech disruption, VoIP (Voice over Internet Protocol) appears to be the uber of phone calls even though it has been around much longer than the popular ride-hailing company. Moreso, it is growing by leaps and bounds. Yahoo! Finance, recently projected that the VoIP market would grow...
While the employee has been preparing for a shake-up in the workplace, the organization has remained under the illusion of safety. Many organizations are seemingly complacent and believing that things will only get better for them. The Human Development Report 2015: Work for Human Development pointed out how globalization and...
There is an incredible amount of hype about AI today. Businesses across various industries continue to adopt this technology to receive a competitive advantage over others, reduce operating costs, and improve customer experience. But does your business really need an AI solution? Some businesses have said that Artificial Intelligence is...
Proactive digital marketing is all about reach, relevancy, and exposure. The only way to be successful is to push beyond your brand-owned channels – like your website and individual social profiles – and to reach people on the outside. Once reached, it’s your goal to magnetize them to the brand....
New sales development reps (SDRs) are born into this world inspired, energetic souls. They win a job they really don’t know much about based on the belief they’ll be able to smash through walls for the sales team. At some point, ambition meets reality. The SDRs realize sales prospecting is...
I recently asked the question, "What’s your biggest challenge when it comes to SEO?" Nearly everyone in my community mentioned that their most significant issue at present is creating high-quality backlinks. Generating backlinks today is not the same as it was five years ago. You need to get links from...
There’s been a lot of discussion about blockchain over the past few years and what it means for this industry or that industry. You’ll hear people discuss the potential with which it could revolutionize fields like finance, wealth management, investing, banking, real estate, insurance, payment processing, etc. But it cuts...
As you know, the Facebook conversion rate makes it an effective platform when it comes to running marketing campaigns. A high percentage of marketers value Facebook as an advertising space, especially on mobile, as a user acquisition channel. The number of users on Facebook still outnumber all other social media...
Measuring website conversion is actually a very simple formula. All you need to do is look at the percent of visitors to your website that complete one of your desired actions or goals. Growth-hacking your company takes place as you learn to read your website conversion rates and optimize for...
Nowadays SEO is becoming more difficult, and Google is releasing many algorithm updates and many websites are losing their rank. Here are some off-page SEO techniques you should stop doing today. These techniques may affect your website rankings negatively. Below are six SEO techniques that you should stop doing. What...
You’ve got a great idea, and you’re hoping to get the most money out of it. However, even with the best software package in the world, you won’t be earning much if you don’t follow a few basic pre-launch steps. Here is a software pre-launch checklist — six things you...
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