Artificial intelligence (AI) has become more than just a tool for powering robots. It’s now used in dozens of industries and consumer applications, including marketing. These days, these AI marketing experiments are aimed at connecting with a notoriously skeptical generation. Generation Z has a buying power that's growing exponentially. Can...
Business practices are changing every day. Nowadays, companies and startups are interested in increasing market share maximization with the use of new technology like email marketing. Today digital marketing tools practice helping those companies in attaining its position by targeting niche audience of like-minded interest which those companies product can offer...
This is Part Two in a series of interviews with media buying experts, providing helpful strategies for smarter media buying. In Part One, (Interview with Userbase), we covered general media buying strategies, best practices, and the dangers of fraud. Here in Part Two, we are interviewing Kirsten Samuelson-Roberts, from YellowHammer. Kirsten...
You’ve seen the posts telling you that you need more video content, and they’re right. YouTube has over one billion users -- almost one-third of the total amount of internet users. Who wouldn’t want to tap into an audience that big? Also, video can help you increase conversions, and it...
Your company’s product procurement strategy should bring you the best products through the best vendors at the best prices. In the real world, you may have to compromise. Your procurement goals, however, remain the same: The less you spend for high-quality products from reliable vendors, the better off your business will...
Can business run only on cold emails? Who reads emails these days? I know these questions must be popping up in your head. But let me tell you, cold emails can still help you in generating new leads for your business if done in the right way. Use the six...
Who doesn’t want insane traffic and qualified leads for their business? If you want a sure-shot tip to engage customers on your website, here it is: Understand the customer’s journey. Everything kicks off in the right direction if you understand the intention of the customer. The customer of today is...
Everyone and their dog has heard about the US Trade Ban that was forced upon Huawei and American-based companies. Huawei's future phones will not have support from Google based apps such as Gmail, YouTube and Google Maps. All three are apps that many people have come to use on a...
If I had to guess the number of apps that are invented every day, the obvious answer would be “I don’t know.” But if I had to guess, the latest technology which is being integrated into mobile apps, then that right answer brings numerous business opportunities and technological innovations. IoT...
Across industries, forward-looking businesses embrace AI as an opportunity to become more efficient and harness a multitude of data at their disposal. IDC predicted that business spending on AI/ML would grow from $12 billion in 2017 to $57.6 billion by 2021. The businesses that thrive in this new, AI-centric world...
The use of artificial intelligence in business is gaining popularity. According to SAS, 80% of companies from different industries expect that AI will significantly affect their activities over the next five to 10 years. Fiery enthusiasm can slightly cool when there is a lack of organizational readiness. Some businesses have...
Many large companies approach improving its customer experiences differently. Most common approaches come from the perspective of customer support solutions, user experience design, and account management. While these pathways are vitally important, more businesses could benefit from looking at customer experience through the lens of productivity. The bottom line is...
Apple and Goldman Sachs made financial industry headlines when they announced the launch of the Apple Card in August. Only time will tell whether the hype translates into success, but the move sends a clear signal to the rest of the industry. This isn’t Apple’s first foray into finance. Apple...
Before we take a plunge into the Startup culture of India, let us first try understanding what exactly a startup is, and how does it function? Then we will tell the evolution of startups in India and the story until now. What is a Startup? Investopedia defines a startup as “a...
When you think about obstacles to automation, without fail, our brains go to the hard stuff. The mind jumps to actions like the lack of financing, investors not getting on board, not having the right technology, etc. In reality, what keeps companies from diving into the deep end of automation...
One of the primary goals of a tech company is industry leadership. Without taking massive amounts of funding, it can be hard to scale and outperform your competitors. Bootstrapping your way to market leadership with video creation is on a roll. Recently, I was able to connect with the leadership...
Let’s say a startup has defied the odds and survived its first several years. The entrepreneur has found a niche market, launched a product, secured funding, and continued to assemble an effective team. The business is moving forward. As the business grows, and entrepreneurs feel they have a safety net...
Chat has become the most important way to talk with customers. According to Facebook, 62 percent of people in the U.S. say they find it most comfortable to speak with businesses via chat. Facebook also reports that more than eight billion messages are exchanged between people and businesses each month....
These days, everyone seems to have an app or software idea, and thanks to the availability of custom software developers, it’s possible to make those apps a reality. Software development is something you can learn, but it takes years of experience (and oftentimes a team of collaborators) to create a...
Many organizations see PR as free advertising. The assumption that PR is advertising is evident with the core PR success metric being Advertising Value Equivalency (AVE). It's no wonder that more and more organizations are focused on telling their brand story through PR. US data even tells us that there...
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