Have you ever wondered about the dawn of the modern smartphone legacy? It all began back in the millennia when Nokia’s Symbian OS and Microsoft’s Windows Mobile gained traction in the mainstream market. Since then, the smartphone industry grew at exponential rates. Almost 96% of people use cellphones of some...
It’s hard to overstate the importance of customer loyalty to the long-term success of a given company. When customers are loyal, they resist the temptation of even the most aggressive competitors and continue to generate revenue for your brand. What Does it Take to Make a Customer Loyal to a...
Search engine optimization (SEO) has a long history, and it remains one of the most popular digital marketing strategies in the world because of its accessibility and potential return on investment (ROI). While it’s easy to learn the basics and get started with a rudimentary strategy, some of the finer...
In-home gym equipment has taken a gigantic leap during the COVID-19 era. We couldn't get out and go to the gym, and many suffered because of seclusion. Everyone knows that exercise helps your attitude, your body, and your mental clarity. Tonal the In-Home Gym You've Dreamed About Tonal adds one...
Last Friday (June 4), Brad Anderson (our editor-in-chief) put out a Father's Day gift guide. It was crazy good -- but I asked him why he couldn't put anything "normal" on the list. All week Brad has been sending me items for the Father's Day Gift Guide today -- with...
Accord co-founders, Ross & Ryan Rich opening for Bone Thugs-N-Harmony, circa 2012 Right before the pandemic hit, Ryan Rich and his brother Ross left their job at Google and Stripe for their craziest adventure yet: founding Accord! They’d worked together in the past – performing as a hip-hop duo in...
Landing pages can be an effective tool for educating and directing customers and clients interested in your brand. You can customize the designs and content for a variety of different traffic streams and audiences who will become customers. You can tinker with small variables over time to perfect your approach...
We’re living in the golden age of electronic devices. Just 20 years ago, a smart doorbell or an electronic, voice-responsive home assistant was something out of science fiction. These days, such devices and many other types of hardware are common and in high demand. Avoid Mistakes Hardware Companies Make With Companion Apps...
We are near to the summer months -- we seemingly have some peace of mind about COVID. From the global pandemic to countless other issues, we finally have a fresh start in the new business quarter. We can take our "mental reset" to make this time better than last year's....
No one wants a clunky sales experience. Not sales reps. Not clients. No one. Yet far too often, the sales journey includes unfortunate obstacles such as tech demo interfaces that fizzle instead of sizzle. As one Harvard Business Review article noted, around two-thirds of B2B salespeople are deemed average --...
Content is the king of any type of marketing; there is nothing new here. However, creating a perfect plan for your next content marketing is the key to success. Almost anyone can create content but making it perfectly suited for your business is the key. Long ago, before 2005, B2B...
Communication and collaboration between departments and teams are essential for efficiency and success. While each team member has an individual job and departments carry out different functions, they can’t work in a vacuum. Software Solutions Your B2B Company Needs Client-based applications may have been sufficient in the past. But with...
In the first installment of this two-part series, we looked at the characteristics of high-performance remote teams. We discussed the key methods I use to ensure my teams are in the best possible position to perform at the highest level. I explained my process for setting quarterly goals, communicating those...
If your business hasn’t automated its approval process, you’re probably losing valuable staff time to repetitive tasks. Approving timesheets, time-off requests, purchase orders, work orders, and more involves processes with many steps. In fact, just the act of sending emails to verify approvals can eat into your staff’s time. Creating...
IoT is on the rise and there are no signs of it slowing down. Connected devices have proven to be a good addition to homes, commercial buildings, healthcare facilities, and more. It is estimated that by 2025 the total number of IoT devices will have increased up to 30.9 billion units worldwide. Still,...
The competitive, oversaturated market pushes companies to seek better ways to manage workload and optimize the working process to strive for continuous improvement and client satisfaction. At the same time, leaders are also looking towards acquiring that entrepreneur Agility. Thus, many have been fostering Agile thinking and mindset within their...
Spanning from Silicon Valley to Upper Manhattan and everywhere in between, it seems this country is overflowing with tech-optimists. As you know -- a techno-optimist is someone who is generally optimistic about the current state of technology and its potential future. These people believe that technological developments will do more...
It's pretty much impossible to visualize a world that doesn’t rely on electronic devices that are hooked up to the internet to help each of us communicate with one another. In the past 20 years, the concept of software development has changed significantly. To keep up with the amount of...
As the world grows increasingly digital during this pandemic, businesses need more tech talent than ever to support accelerated digital transformations, remote workers, and other tech investments. Leaders were already struggling to identify and recruit talent with the processes and resources they had before COVID-19, but as demand grows, the tech skills gap is...
As the owner of an e-commerce store, you’ll no doubt be inundated with advice and tips on how to attract new customers to your store. It is essential to master the art of reeling in those shiny new customers -- but that is actually the easy part. Stop, Look and...
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