If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Harder still, some industries are dry, traditional, or...
External data can be used to improve overall business performance. First, however, dig deeper into the way external data is sourced and implemented into management practices. External data is increasing in utility yearly. As acquisition becomes more ubiquitous and accessible to smaller businesses, applications for external data proliferate. Proper management...
Businesses worldwide faced a slew of challenges in 2021 – the main ones being COVID-19 and cybercrime. The global pandemic forced many to shut their doors and have employees work remotely or from home. Cybercrime also increased in frequency and sophistication. As a result, cyberattacks are now one of the...
The world is continuously changing, and so are the tactics and technologies in B2B marketing. As a result, marketers face challenges like never before to approach their target audience and convince them to buy the product or service they are offering. The current market requires a unique skillset and the...
Don't worry about the bad press your brand gets. When you pile on genuine, positive reviews your rating will skyrocket. One of the biggest bugaboos of brand managers today is the negative comment. A negative comment on social media often sends brand managers and their minions into a tizzy. They...
Having an original idea may be key to success, but the embodiment of that idea is in a different ballpark. Building a strong, recognizable brand is akin to having a matching lock to said key. The content behind it is the piled-up success that stands the test of time. You...
Purchasing a second-hand car can either give you a complete nightmare or a fantastic experience. However, it depends on your knowledge when you sign the deal or offer your hard-earned money to the car seller. Many used car organizations are well-known in Australia. But there are still a few that...
A top performer just resigned out of nowhere, and you are now at a loss. What might be the reason for it? And how will this impact the rest of the employees? With that happening, you will have to lean on your other employees, making them take on more responsibility....
Outsourcing and Outstaffing are the two most popular practices that are widely approved and preferred by businesses. Such models help to fast-track the development process and also save a lot of time & money. Both the models allow businesses to utilize the valuable resources and experience of the employees working...
Launching your small business can be a daunting concept. There are a thousand and one things to sort out, and if you’re a brand new startup, it’s easy to feel the extreme force of overwhelm, anxiety, and panic. But, here at Zutobi, we’ve made things simple again with our International...
With the rise of the modern era, everything about personal and professional life has been placed on the digital platform where UI UX Development plays a vital role. Relevant Read: Better UI and UX Experiences People share their everyday happenings on various social media sites, which helps them to remain...
The healthcare sector has never experienced such a great surge in demand for widespread clinical diagnosis and patient care as we have in the last year and a half. The globally dispersed pandemic of Covid-19 sent the healthcare industry to the verge of its saturation point until it was saved...
Local SEO is a strategy to rank higher in local Google Search Results. It has different requirements than traditional Search Engine Optimization (SEO) because it needs you to understand what they are looking for when searching locally. Since as many as 46% of the total queries are local, such SEO...
Shopify and Shopify Plus are both similar tools for ecommerce, designed for different sizes and types of businesses. Shopify is geared toward small to medium-sized businesses, while Shopify Plus was created with large businesses, corporations, and B2B operations in mind. There is some overlap between the two, but typically one...
This is very important for a business to have an e-commerce platform to compete with the giant -- Merchandise of online vendors. In the competitive marketplace, if your business is not able to make a remarkable appearance online. You may get left behind. A transformed and revolutionized face of technology...
How confident do you feel about your business’s conversion rate? Do you think you’re a high performer, getting more conversions than most of your competitors? Are you lagging behind? Or are you somewhere in the middle? I have to assume you’re an average business since the average business is --...
The Internet of Things is a pretty hot topic these days, for a variety of reasons. First, the internet favors IoT, especially in light of the online trend that has spiked in the past year and a half. Also, there seems to be an endless supply of new ways to...
There are around 1.95 billion websites on the internet. This means there are 1.95 billion online businesses out there who want the same thing as you: the attention of their customers. The competition might not be direct but that doesn’t mean it’s not there. At the end of the day,...
Over two decades old, blockchain has become the actual foundation for mining, security, and the creation of cryptocurrency. It is dependable, trusted, and widely used for multiple forms of digital currency around the world. DDoS Can Cripple a Blockchain Merely due to its digital nature, blockchain is susceptible to attack...
Pay per click (PPC) advertising is one of the most reliable strategies you can use to promote your website -- in part because of how it’s structured. For example, if you place a billboard on the side of the highway advertising your business, you’re going to pay for it even...
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