The coronavirus crisis has made it critical for companies to ensure their websites get ranked in search results. There’s no silver bullet or a dedicated tactic. Only a combination of multiple efforts can provide a good rank for local businesses. And this is where (GMB) Google My Business comes into...
Technology is a practical requirement of every modern business. You’ll use computers throughout the workday to communicate with others, manage projects, and coordinate resources. You’ll rely on cloud computing, email servers, data storage, artificial intelligence and countless other tech services to operate. And over the years, you’ll be responsible for...
As per a B2B Marketing survey (smartkarrotdotcom), making CX a priority should be the focus for two-thirds of marketers. Customer experience is the most influential factor in customers’ minds in the decade. It is all set to be the differentiating factor in customer relations. Many B2B companies make their CX...
If you want your startup to stand a chance of achieving brand visibility and attracting new customers, you need to have a website. The majority of modern consumers will consult the web before making a purchase or working with a corporate partner; if your website isn’t there, they’re simply going...
Understanding company culture has long been a holy grail for forward-thinking organizations. In general, research indicates that measuring company culture accurately is very difficult, but can lead to positive outcomes. HR, People Analytics, or company culture committees use exit interviews, surveys, or focus groups to measure the accuracy in company...
Startup entrepreneurs are fueled by ambition. They often want to grow as quickly as possible, and that means relentlessly marketing the business and flexibly adapting to new information. Growth hacking depends on your ability to make changes to your marketing and sales strategies on the fly, gradually inching closer to...
If you’re marketing a startup in the modern world, you should be using a wide variety of different channels simultaneously. Today’s audiences consume media in a multitude of different forms, using a number of different mediums to communicate with each other. Most national brands employ marketing and advertising strategies through...
If your business belongs to the tech industry, then one of the most effective ways of doing business is to outsource your software development needs. Small business owners and entrepreneurs often look for creative ways so that they can accomplish their business goals without spending huge chunks of money. Large...
In the last post in my series about running remote-first companies, I wrote about onboarding remote engineers and setting them up for success. It is paramount that new talent gets off to the right start if you want your organization to scale effectively. After you onboard someone and get them...
Customer Experience (CX) is in need of an update. Consumer bases are changing, customer demands are evolving, and existing models just aren’t keeping up. If businesses want the latest in CX, they’ll need to invest in infrastructure that can support it. Even as antiquated CX strategies struggle to keep up,...
The financial industry is revolutionized with the integration of artificial intelligence. It not only enhances the precision level but also speeds up the query resolution period. With the help of enhanced efficiency and accuracy, human problems are solved with the help of AI. FinTech firms have revolutionized the computational arms...
Artificial intelligence (AI) and machine learning (ML) have become omnipresent in our personal lives. The same is true in the business world. Data integration can help businesses take their AI applications to the next level. In many respects, AI is now a mature business technology. Consequently, it's no longer the...
Creating a successful corporate website is a challenging task. You need to be in line with your brand image and at the same time meet the demand of the market. When you go online, your reach becomes global. You need to cater to a diversified audience. Here is how to...
Amazon Prime alone relish more than 54 million individuals and tallying. If Prime were a nation, it would have 8,000,000 more individuals than Spain and be the 27th generally crowded on the planet. Those are simply the Amazon Prime family. This vast figure simply ensures that Amazon isn't going anywhere....
I remember finding myself completely collapsed after another missed deadline right before my favorite day of the year -- my birthday. In October last year, I worked as a content writer at Lemon.io (and I still do). Aside from that, I was picking up some freelance projects from time to...
At 19% of overall website CMS market share, Wordpress is the proverbial elephant in the room. But, Wordpress is not without its warts. As the dominant player in the market, hackers are more likely to create malware and nefarious code insertions on a content management system that is more ubiquitous....
Every business faces churn. If your business is facing churn, you are not alone. But everyone deals with it differently. Some companies immediately look for new customers while some invest all their efforts in retaining existing ones. Customer churn is the number of customers who stop doing business with a...
Is your eCommerce store working as it should? Are all the visitors making purchases from your store? If no, your eCommerce store needs improvements. How can you make your visitors paying customers through your website? What measures should be taken to gain a paying customer? What makes your visitors think...
Looking to take your email marketing game up to the next level? Here are the best practices and key considerations that will help you create a high converting email marketing campaign to win going forward in 2020 and beyond. Personalization is still king Consumers expect brands to provide personalized experiences....
Do you know what your mobile customers want and need? Today's customers are more impatient and less tolerant of anything that gets in the way of their buying experience. Companies' rapid increase in developing mobile apps is for their consumers -- to provide a seamless customer journey. Here is how...
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