The use of video lead generation in sales and marketing has been growing in popularity over the years. I've been on the marketing, sales development, and account executive side of the business, and it's clear from my personal experience that fewer people are picking up the phone. Between that and...
With the coronavirus, you are home a little more. Take the opportunity to build your cooking skills for quick kitchen work when you're free to go out again. Here is a great way to upgrade your kitchen without buying a new home -- or remodeling -- and with little cost....
In the spirit of tech disruption, VoIP (Voice over Internet Protocol) appears to be the uber of phone calls even though it has been around much longer than the popular ride-hailing company. Moreso, it is growing by leaps and bounds. Yahoo! Finance, recently projected that the VoIP market would grow...
Since its invention in the late 1960s, memory foam has risen in popularity. Now, it’s one of our favorite mattress types. That's no surprise—it has tons of benefits, including support, pressure relief, comfort, and durability. If you're considering a new memory foam mattress for your home, we can help. In...
Proactive digital marketing is all about reach, relevancy, and exposure. The only way to be successful is to push beyond your brand-owned channels – like your website and individual social profiles – and to reach people on the outside. Once reached, it’s your goal to magnetize them to the brand....
There’s been a lot of discussion about blockchain over the past few years and what it means for this industry or that industry. You’ll hear people discuss the potential with which it could revolutionize fields like finance, wealth management, investing, banking, real estate, insurance, payment processing, etc. But it cuts...
Emails (cold emails or newsletters or transactional emails or whatever you use) are a medium that is as powerful as ever. With more than 3.8 million email users (the number is expected to surpass 4.2 million by 2023), and more than two email addresses per user -- it’s safe to...
Let’s face it; we all overcomplicate things. But when you’re just starting as a new company, you can’t afford to waste time overthinking and complicating simple processes. You’ve got the gift of a clean slate. Meaning you’re not like the more prominent, older companies who have thousands of employees learning...
When past generations imagined the future, they pictured humans and machines speaking naturally to one another. While voice assistants like Siri and Alexa still fall short of that vision, they have come a long way from the days when talking to a machine was like pulling teeth. Here's how mastering natural...
As the variety, complexity, and frequency of security vulnerabilities continue to increase, the need for red and blue teams has never been more critical in the context of building and safeguarding innovative computing technologies. Here is how to promote a purple-team culture. What is purple-team culture? Initially introduced into the...
We all know 5G and IoT have been making a splash since 2016. However, we won’t see its standard commercial network until later in 2020. But now that the time has arrived let’s see what possibilities IoT and 5G will create together. Here are the mind-blowing possibilities created by 5G-enhanced...
On the topic of ecommerce, one wonders to what extent this business model is applicable, and where is it likely to end? This is the prime question that goes through most online retailers, entrepreneurs today. It’s the extent of this phenomenon that has resulted in soaring businesses across the world....
Making your home burglar-proof in an expensive way is not the only option. You can choose multiple ways to secure your home from burglars in an inexpensive and much affordable manner. The home security is about taking smart steps and paving the cornerstones for home security are also a vital...
America boasts the most advanced medical care in the world. Biomedical researchers here represent the vanguard of developing new therapies. Our physicians rank among the best in the world. Hospitals from New England to Southern California feature state-of-the-art facilities. Despite its advantages, our healthcare system remains expensive, inefficient, and riddled...
As a tech guy and a parent, I’ve been torn about the trend over the past few years where kids as young as five have their own smartphone. All over my kids’ school, I see young kids with iPhones and Android phones. Here is Gabb Wireless: A smartphone for kids...
The last decade has seen huge shifts in the way teams and businesses work together. Today, it’s more and more common for businesses to hire remote employees, outsource to service providers, and allow flexible working. Here are seven teamwork trends that will impact your business. Businesses must learn to collaborate...
Consumers are increasingly making high-consideration purchases online, and I believe this is a pivotal shift in the commerce landscape that will force retailers to rethink their customer experiences both online and in-store. Content will be key. Traditionally, high-consideration purchases happened solely in stores. When you think about a high-consideration purchase...
Artificial intelligence is the latest trend in technology, and its application cutting across all fields. It’s all about technology mimicking biological intelligence. Here are three ways tech startups are using AI to revolutionize customer experience. Customer experience is becoming the hallmark of business growth. Tesla’s self-driven cars, Apple’s Siri and...
Everyone is excited about starting their own business. Countless people try their luck every year, but most of the business failed due to a lack of proper planning. Approximately 45% of startups struggle because they didn’t reach their target market. To run a startup successfully, you need to validate your...
Do you know who a loyal customer is? It’s those who circle back to your brand again and again and again. Loyalty marketing is when you give customers a strong reason to come back to you. These customers never have enough of the different offers you put out, actively engaging...
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