While link building remains one of the most prominent signals for obtaining high organic search engine rankings, search engines continue to deliver less organic results on a year-over-year basis. Advertisements drive revenue and the incentive for search engines to manipulate results in their favor. Even if more searchers once preferred...
Technology is always making headway in the business world, entrepreneurs and many business veterans have been incorporating the innovational ways to transcend their rivals. They say if Content is the king, Customer experience is the queen. Customer experience purely depends on how you make your customers feel during the...
Success in business depends upon relationships. If your firm relies on a third-party vendor to keep things running smoothly, you need to ensure your relationship with that partner is rock-solid. Yet many companies don’t prioritize these relationships at all. As a result, 47% of collaborations with suppliers ultimately fail. If...
The eCommerce industry is booming like never before with the introduction of new technologies. The eCommerce industry is witnessing a redefined form that takes customers to a new level of experience and gratification. But how is AI helping the eCommerce industry? Traditionally, retail businesses were satisfied by just making an...
The rate at which customers are shopping online is skyrocketing by the day. The high rate of retail customer defection means that it is now doubly important for brick-and-mortar retailers to enhance the levels of customer experience in-store. A lot of things are being discussed in the global retail arena...
Personalizing a mobile app is the key to its effectiveness and success; the personalization lends focus and beauty to your app design. There are a few specific ways to implement personalization into your app, making it appealing, beneficial and most of all -- sought after. Marketing strategies always do better...
Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’...
If you’re a former manager founding his or her first company, I’ve got good news and bad news for you. The good news? You know more about startup leadership than most new entrepreneurs. The not-so-good news? The way you’ve been taught to think about delegation is dangerous. What do I...
In the past few years, voice has become a core part of the consumer journey. It's a utility that a growing number of people have come to count on throughout the course of their days. Voice-enabled assistants like Alexa (Amazon), Cortana (Microsoft) and Siri (Apple) perform tasks as varied as adding dates...
With constant technological evolution making it increasingly challenging to keep prying hands and eyes out of one’s online business, it is hardly surprising that the race towards VPN software has mounted up over the years. This works just as well for marketers as the market has witnessed an influx of...
The business phone service chosen for your small business defines your communication abilities. How you and your employees connect, impacts the way, your company operates. The customer experience loses value when your business does not have unified communications. The customer relationship and business reputation will diminish. It is no secret;...
Boston has long been associated with beacons and lanterns, and even today the reputation holds. Only now Boston is lighting the way for a new community: tech. Never content to live in the shadows of more significant tech enclaves like Silicon Valley and New York, Boston has returned to its...
We have seen many bundled deals on tech and here is one for you that is quite good. How about the Samsung Gear S3 and bundled in you get a pair of AKG Y50BT On-Ear Bluetooth Headphones for FREE! These headphones normally retail for £119.99 on their own, so this...
There is no exaggeration in saying that the contemporary era is of automation. People just love automation. Booking movie tickets, or ordering pizza, commaning voice assistants for any task, travel assistance -- all of it -- we love automation. Automation reduces human efforts but it also empowers users. When it...
These days, business organizations are becoming increasingly dependent on technology. Without using modern technologies, services, and automation tools, they start to lose competitiveness. A good number of companies use POS software as it helps cashiers and professionals to make complex calculations easily & complete transactions quickly. Numerous POS software is...
Browsers are like gods of the internet; it feels incredible when we skeptically think how just a few codes let us virtually access the world on our fingertips. Statically Google’s Chrome is the market share leader with 62.5% followed by Apple’s Safari at 13.8%. Over the last few years, many...
We live in a “long tail” world. That means that mass-market products are no longer able to satisfy consumers who ask for tailor-made solutions. This trend has emerged from online retail, specifically Jeff Bezos’ idea of having a million different shops for a million different consumers. In essence, it all...
Google continuously evolves, getting smarter and smarter in offering relevant, high-quality, up-to-date, and credible results to its users. Its current algorithm iterations can now track plagiarized content, over-optimized anchor texts, keyword stuffing, poor, on-and-off-page SEO, poor mobile usability and UX, and ad-centered content. According to a report by MarketDrive and...
Until recently, outsourcing was a tactic, not a strategy. Manufacturers that needed to cut labor costs contracted with factories abroad. Restaurants that didn’t want to deal with delivery partnered with groups like Grubhub. But according to Deloitte’s 2018 Global Outsourcing survey, “disruptive” outsourcing is the new normal. The report found...
Technology is revamping the sales process by aiding your sales team in generating more leads, fueling more effective sales conversion tactics, and getting prospects to convert. Salespeople can leverage technology to improve their visibility and generate more leads, establish long-term relationships with prospects and customers, build a killer sales pipeline,...
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