When you’re growing your startup, there are countless things to consider - from product design to hiring your team. One of the most crucial aspects, though, is digital marketing. No matter how amazing your product, you’ve got to get the word out to create an audience for it. This is...
There are a lot of situations where being smaller is an advantage, but negotiating with suppliers isn’t one of them. While giant corporations can negotiate on the strength of their purchasing power, smaller companies must find strength in numbers. A group purchasing organization leverages the collective buying power of its...
Did you know that one essential way to communicate your business and make a better profit around the digital world today is by having a website? Do you still run a business without a website? With a website for your business, you can successfully accomplish different marketing strategies to help...
Artificial intelligence (AI) and machine learning (ML) technology permeate every aspect of our lives, whether we realize it or not. It's easy to surprise many people with the presence of AI in some areas. They're baffled to learn that AI helps pollinate crops, brew better-tasting beer, and create new fragrances....
As a follower and fan of technology news, you may have seen the occasional headline regarding Bluetooth security. More likely than not, a sensational “Major Bluetooth security flaw leaves millions of devices at risk,” or “Bluetooth bug leaves you open to attack.” The headlines catch your attention, making a vulnerability...
Increasingly, our lives are run by algorithms. When we run to Google for search for the answer to a question that’s been plaguing us, we’re tapping into an algorithm that will find us the best possible result. When we open Facebook or Twitter for a rundown of all the latest...
Every business owner wants to create a buzz when they launch a product or service. Being a businessman, you and many others have been spending a lot on advertisements and digital marketing. The purpose behind all the efforts is to let the business grow and to attract more valuable customers....
In today's digital age, any company that wants to succeed needs to have a robust online presence. A beneficial and robust web for your business can be a daunting task for small businesses, especially those that are too small to afford a marketing department. Here is how to build a...
When eCommerce revenue hit $700 billion in 2017, statistics confirmed how rapid and constantly it will grow by 23 percent year over year. Meanwhile, this has always been the hope for eCommerce owners. Amazon is a prominent example; this company has confirmed how fast the shopping world is going. Amazon...
Artificial intelligence is one of the biggest trends in the app development industry. AI is slowly pouring into every routine activity of ours whether it’s education, production, medicine, or economics through mobile apps. Here is how to use artificial intelligence in mobile apps. The troubles and complexities with AI are...
Onboarding a new remote developer is arguably one of the most important things you can add to your core competencies if you want to assure your new hires’ success. Here is how to onboard remote engineers -- with a practical guide from an expert. Today, with COVID-19 making every new...
The trend in eCommerce has been driving quickly towards AI and Machine Learning. The onset of COVID-19 has accelerated this development for many companies. With a reduced workforce and many employees having to work at home, AI technology has been filling the gap and keeping eCommerce running at full speed....
More people than ever are shopping online. In 2019, e-commerce retail sales equated to 14.1% of global sales and by 2040, 95% of purchases are expected to come from e-commerce. Here are five reasons your own website is killing your sales. Clearly, there’s never been a better time to sell...
Unlike the remote employee who operates in the gig economy, many employees working in traditional settings, and annual performance reviews are a normal part of their work-life as coffee breaks and paid time off. However, these annual performance reviews have proven to be highly ineffective and painful for both managers...
COVID-19 has accelerated the move to digital, and forced buyers’ hands to fully embrace and adopt e-commerce. Research from Adobe’s latest Digital Economy Index shows that online shopping during COVID-19 has exceeded 2019 holiday season levels and online spend for April and May is $52 billion more than what retailers...
Remote work has definitely impacted how much time we now spend on everything from a video conference to video chat. Plus, more people continue to create videos for everything from YouTube and TikTok to Instagram Reels and Facebook Live. With the inability to meet in-person to create company videos, people...
Do you know this simple yet effective exercise you can do right at your office desk? First off, stand up next to your chair. Then walk out of the office and never come back. Yes, a joke used to be a dream come true for most people working a 9...
Entering the market flooded by well-known companies is quite a challenge. Yet, not for those who know the market rules and turn them into their advantage. If you’ve founded a startup and aren’t quite sure how to make a way among your renowned competitors, you’ve got to the right article....
Customer service is vital for any business to retain its customers and gain more value from them. Through top-notch customer service, businesses can reduce the acquisition cost of a new customer and cultivate a loyal user-base. Your user-base will act as brand ambassadors, and double as case studies and provide...
Did you know that 48% of customers would be more likely to return to a website with chat support, and 41% of customers trust the brand more when the chat support option is available? These numbers give insights on how live chat software is perceived and how much a business...
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