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The Brazilian government has come down heavily on more than 50 illicit YouTube channels deemed to be breaking the streaming service’s new gambling promotion guidelines.
Last week, Readwrite covered the news that the Google-owned platform was introducing new rules around the unauthorized promotion of gambling sites either through links or even mentions within videos. In Brazil, YouTube also states that advertising must only be linked to websites with the regulated bet.br domain, according to a story on Intergame this morning.
Now, the Government in the South American country has said that the National Secretariat for Sports Betting and Economic Development of Sports (SNAEDE) has already found 53 accounts and a further 25 channels that are in breach of the recently updated guidelines.
The channels had been reported to the Ministries of Justice and the Federal Police, leading to an investigation and ultimately being removed for promoting bets with “false promises of profit” to audiences of over 100k per video. The promotion of such profit is also prohibited in the new guidelines.
“This is a victory for the Ministry of Sports, SNAEDE and the courage of Minister André Fufuca, who took this complaint forward,” said Giovanni Rocco, the SNAEDE secretary.
“This result represents progress in protecting the most vulnerable families, who end up being deceived by scammers disguised as digital influencers.”
At the time of announcing the clampdown, YouTube spokesperson Boot Bullwinker told CNN, “We’ve strengthened our policies that prohibit content directing viewers to unapproved gambling websites or applications, We will also begin age-restricting content that promotes online casinos.”
