A new infographic published by Monetate pinpoints a key finding: Conversion rates are higher for tablet buyers than desktop buyers.
Is this surprising? Not in the least.
In September 2011 alone, nearly half of tablet owners made purchases on their devices. Already 12% of the Internet-using U.S. owns a tablet and, according to Forrester, “tablet users in the U.S. are estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015.”
Take a look at the infographic after the jump.
The tablet e-commerce revolution is about building tablet-optimized sites, not apps. The device is central to much of Amazon’s product strategy as the company redesigns its website to make browsing easier on the iPad and other tablets.
