ecommerce ux

Ecommerce UX Best Practices to Follow

Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’ demands have changed. Did you […]

branding can teach you about UX

What These 7 Brands Can Teach You About UX

How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX is working, it may be time for a website redesign. Your website should create a seamless, enjoyable, and rewarding experience for your target users. Brands can teach you about UX. Some companies have a firm […]

Digital marketing analytics technology with metrics and key performance indicators dashboard on computer screen, person analyzing data chart and advertisement campaign strategy in office

4 Key Components for Building a Startup Website That Converts

Modern businesses rely on their web properties as their primary means of attracting and communicating with consumers. Web properties have become an all-important sales and marketing channel, and stand as the public face of most brands, shaping perceptions and public sentiment in innumerable ways. The primacy of the web has caused companies the world over […]

User Experience

Discover Missteps in Your UX Design

UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]

Participatory-Design

Participatory Design: What It Is and Why You Should Be Using It

Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]

App Marketers Turn AI and Machine Learning To Drive Growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]