Ecommerce sales are expected to double between 2016 and 2020. The research study by BigCommerce claims that 96% of U.S. buyers with internet access have made an online purchase in their life, while 80% of them have ecommerce purchases at least monthly. However, with the growth of online retail, customers’ demands have changed. Did you […]
How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX is working, it may be time for a website redesign. Your website should create a seamless, enjoyable, and rewarding experience for your target users. Brands can teach you about UX. Some companies have a firm […]
Modern businesses rely on their web properties as their primary means of attracting and communicating with consumers. Web properties have become an all-important sales and marketing channel, and stand as the public face of most brands, shaping perceptions and public sentiment in innumerable ways. The primacy of the web has caused companies the world over […]
Just for a moment, imagine what it’s like to be sight-impaired. You pull a box of pancake mix from your kitchen pantry. But you hesitate. Didn’t you buy that box years ago? What if it’s expired? The use-by date isn’t embossed or written in braille, so you can’t read it. Fortunately, someone else can. After […]
UX design – the process of creating a website that is intuitive to the user – is ongoing and must adjust to the needs of your market and users. While you may feel like dropping the mic after getting your site up and running, it’s not over and done. As users and the digital landscape […]
Participatory design is a method to bring customers into the design process through a collaborative approach. In web design, consumers work directly with experts to create user-friendly interfaces and designs to better improve the user experience. The traditional method of the design included only professional developers working to design what he or she believed met […]
Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]
When it comes to the Internet of Things (IoT), the key to widespread adoption isn’t a mass of features, but on how much attention is paid to user experience. Where corporate and industrial buyers may focus on a device’s spec sheet and feature set, consumers care more about how a product is designed and how […]
Increasingly, apps aren’t functioning as their own island.
Apple Music has profound promise, yet struggles on UX and sync.
Wearables are hot, but not invulnerable.