The world has digitized its way in the 21st century. The applications and websites need UX/UI designers to increase the sales of their products. Both UX designers and UI designers need to be creative and make the application or the website easy to use. It should essentially have a fresher appeal so that everyone can have a clear idea of what to do when you launch the application.
In today’s blog, we will tell you the top reasons for using illustrations to amplify games. But before we proceed to the reasons for using illustrations, let us quickly help you get a better understanding of illustrations and the types of illustrations.
What is illustration?
The illustration is the way to interact with the users via visual aid; it can represent the context behind the formation of the application in a user-friendly manner such as when the person uses the application it doesn’t seem foreign to him or her. It helps the user understand the concept of the text or story easily.
What do illustrations provide to the UX/UI designer?
1. Provide a better understanding of non-English speakers
Illustrations provide a better understanding of the people who don’t speak the same language. Visual interpretation of a context helps all the people, even those who don’t speak English, understand better and increase the user base.
For example, if you live in America and you want to tell people that use cilantro for this recipe, not all will understand this and they will think that it is not available in their country and they will skip using that recipe because many of them use coriander instead of cilantro.
Now think, if you had used the image of how many people could have come to know what you wanted to say. That is the power of illustrations. They also make complex sentences easy to understand.
2. Pictures make the interface look interesting
Graphics are catchier than texts, so using graphics will interest people more, resulting in more engagement and sales. Pictures make the page, or the application looks decorative.
In this competitive world, it is very important to stand out to get noticed. Illustrations of different types will help you stand out from the crowd attracting more people.
3. Graphics make the illusion of actual interaction
UX demands that the users have a great experience while going through the page or application, and people feel important when they think that they are interacting with someone. This will engage more users because of a better experience for the users.
You can add more emotions like humor to make the user feel that they are communicating with someone and that he is not talking to a robot or machine. A picture speaks a thousand words and creates an emotional attachment with the user.
4. Better mobile game experience
Visual elements like illustrations give life to the game and help in mobile game development. These illustrations give a reason for the user to retain for a longer time.
More and more people are using mobile gaming every day, and they are looking for a better experience than the last gaming application they used. The videos and cartoons work better for the game application than static pictures.
5. Saves time of designer and user both
Adding the visual interpretation of a concept instead of text helps to save time for both the user and the designer because the user is not going to go in-depth of every application or page that he visits, so we have to create our application’s or pages impression very good even if the user spends 2 minutes on our page or app.
So we have to think like the user when you will visit a page then what will catch your eye first? Of course, the pictures or videos, or other visual interpretations that they have used, visual interpretation should provide everything about the application or page like a summary so that it helps the user navigate easily.
6. Theme and reputation of the brand
When you are creating various illustrations, keep in mind that you use the theme that attracts a targeted audience looking for your application or website. The right kind of audience will get engaged in your illustrations because it provides them with information about your services easily.
Always create illustrations that lead the audience to believe that this page or app is needed for their use. Think of a single concept that you believe will engage more people and create the illustrations around it, do not divert from the concept of it will confuse the audience and prevent them from getting a clear understanding.
Making the audience understand the concept will make a good reputation for your brand in the market.
7. Storytelling ability
As stated earlier, people prefer watching and listening more than reading. You might have seen that comic books, magazines, and picture books are sold more than storybooks which only consist of texts, although the comic book is also telling a story like only text storybooks.
The cartoons of the comic books convey the story in a way that words never could. UX is the user experience that should be made very special, and illustrations make sure of it.
Remember, illustrations are functionality first, and then the piece of decoration. Don’t spoil the functionality of the illustration so that it looks more decorative. We are using illustration to help the user understand better not to make our app or webpage decorative.