Brian Solis

Latest Posts From Brian Solis

In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You

In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, […]

App Marketers Turn AI and Machine Learning To Drive Growth

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]

Automotive 2.0: The new road ahead to autonomous vehicles

We are witnessing the rebirth of the automobile. It’s quite remarkable if we press pause to think about it. One could argue that much hasn’t changed since the first true gasoline-powered automobile was patented in July 1886 by Karl Benz. Now in the early 21st century, Google (now Waymo), Tesla, Mercedes-Benz, BMW, Lexus, Ford, Volvo among […]

How corporate innovation centers make companies competitive

One of the most famous advertisements in history, the “Kodak Moment,” symbolized much more than a brand. It was a mantra of life, one that united pictures, memories, and nostalgia. The new “Kodak Moment” is that moment when executives miss how customers and markets are shifting in favor of preserving legacy mindsets and shareholder value. […]

A pre-CES 2017 look at the state of autonomous vehicles

The race to autonomous or self-driving cars is on. 2016 was the year that we not only lost some of our most beloved artists, we also witnessed startups and automakers put the pedal to the metal to get the attention of industry influencers, experts and consumers around the world. Google announced Waymo, its official foray […]