Andrej Kovacevic

Andrej is a dedicated writer and digital evangelist. He is pursuing an ongoing mission to share the benefits of his years of hard-won expertise with business leaders and marketing professionals everywhere. He is a contributor to a wide range of technology-focused publications, where he may be found discussing everything from neural networks and natural language processing to the latest in smart home IoT devices. If there's a new and exciting technology, there's a good chance Andrej is writing about it somewhere out there.

Latest Posts From Andrej Kovacevic

SaaS business solutions

For Startups, a SaaS Solution is an HR Killer App

For today’s startups, there are several things required to succeed. The first and the most important thing is a great idea. The second and only marginally less important thing is an ability to operate efficiently and at speed. For that reason, no startup can ignore any approach or technology that saves them time and money […]

Building a Startup Culture that Encourages Wellness

Building a Startup Culture that Encourages Wellness

Starting a business can be a professionally and financially rewarding experience. For founders and early-stage employees, however, it can also be a stress-filled and anxiety-ridden experience. Tight deadlines and thin margins force employees to do more with less and to put in unreasonable hours to keep a startup functioning as it attempts to gain traction […]

fintech and mortgages

Fintech is Changing Everything in the Mortgage Industry

At the time of this writing, there was over $15 trillion in outstanding mortgage debt in the US, making it the largest type of outstanding debt in the country. Mortages represents an industry for which business is booming – and that’s attracting a whole slew of new competition into the space. Much of it is […]

Digital marketing analytics technology with metrics and key performance indicators dashboard on computer screen, person analyzing data chart and advertisement campaign strategy in office

4 Key Components for Building a Startup Website That Converts

Modern businesses rely on their web properties as their primary means of attracting and communicating with consumers. Web properties have become an all-important sales and marketing channel, and stand as the public face of most brands, shaping perceptions and public sentiment in innumerable ways. The primacy of the web has caused companies the world over […]

taxation changes will come with AI

AI is Changing How We Pay Taxes, and How They’re Collected, Too

Over the last few years, artificial intelligence (AI) has been steadily advancing in complexity, utility, and sophistication. Overall, that’s been good news for consumers and businesses alike, who are seeing increased use of the technology in everything from the latest in digital assistants like Amazon’s Alexa to customer services tools that are enhancing customer experiences […]

TV still a marketer's tool

Thanks Tech for Strategic Advantage on TV

It’s no secret that the internet has changed the way that people all around the world consume media. It’s been a disruption that has almost completely upended the broadcast and cable television industries and has already decimated the home movie rental industry (with the notable exception of Redbox, somehow). The rise of the internet as […]

Will Uncertainty in US 5G Deployments Affect IoT Development?

Will Uncertainty in US 5G Deployments Affect IoT Development?

Over the last year or so, wireless providers all over the world have put plans in motion to begin phased rollouts of the next-generation of wireless connectivity known as 5G. The technology, offers vast gains in throughput, data latency, and capacity compared to current wireless networks. It is expected to finally unleash the true potential […]