Exploring the Top Digital Marketing Trends for 2021

Exploring the Top Digital Marketing Trends for 2021

If there’s one niche of the business world that never stops evolving, it’s marketing. Digital marketing is highly dependent on the maturation of online technologies and is continuously pivoting and responding to new developments. Having said that, are you prepared for 2021? The Digital Marketing Trends Set to Define 2021 Now is the time to […]

visual impacts seo

How Visual Search Impacts SEO

Every time you use your Google Lens camera to find an unknown object, you are conducting a visual search query. Whenever you upload an image and use Google’s Reverse Images to find similar content — yep, that’s visual search. If you use a style match app to creep on fashion bloggers’ outfits, that is also […]

9 SEO Trends of 2020 So Far: How Businesses Go Online

With the launch of the BERT algorithm from Google and the large-scale update from Yandex, Vega, a special stage in the history of search has come. In order not to get lost on the Internet, businesses will have to think about quality content and user experience, as well as giving search engine optimization (SEO)tips. Here […]

The Pros and Cons of Founding a Startup During a Recession

With the economy in an inevitable tailspin toward the first recession in over a decade, there remains ample click bait apocalyptic article titles touting the economy’s inevitable downfall. The most alarming recent data is the millions that filed for unemployment in a single week–the largest such black swan event in the history of the country. […]

The Diminishing Returns of Outsourcing and the Fallacy of Automation

No clickbait quite compares to a veiled threat like, “These XX Industries are Those Under Greatest Threat of Annihilation by [insert latest technological advance or cheap labor country here].” It remains in the corporate incentive structure, particularly for public companies, to create systems, processes and wages that significantly reduce costs to bolster bottom-line cash-flow. Unfortunately, […]

How to do Keyword Research for SEO

Keyword research is the backbone of your online presence. It’s common knowledge that this practice determines your rankings and visibility in the organic search. However, the way keyword research is done has changed over time. Today, using Google’s Keyword Planner to find phrases with a high search volume and optimizing your site for them is not […]

Recovering from Business Difficulties; Resilient SEO

Building a resilient workforce should be among a company’s top priorities. You can create a resilient workforce by ensuring that the company gets to keep its talented and reliable employees. These are your employees who can perform well even under pressure. A dependable workforce keeps the company intact, ensuring its survival and staying power for […]