websiste more credible

What Factors Will Make Your Website More Credible?

Do you know that one element you need to convert more website visitors into paying customers is credibility? Yes, that is right. Potential customers that do not trust you will not buy from you. Your website is the central online hub, your business’s digital portrayal, and often the first stop for potential customers. The first […]

What is the Future of SMS Marketing?

Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Despite that, marketers still don’t regard the platform as highly as email or social media marketing. What a mistake. Here is what the future of SMS marketing is […]

creating a mobile app

Creating a Successful eCommerce Mobile App

Having an eCommerce mobile app is not a big deal — but creating a successful eCommerce mobile app is tough. Social commerce and eCommerce industries are booming, and every stakeholder wants to jump on the bandwagon. Meanwhile, Shopping apps are increasing in numbers, so it’s tough to sustain your space in the crowded app store. […]

How Digital Marketplaces Will (Again) Redefine Commerce and Experience

Over the past 20-plus years, digital marketplaces have fundamentally transformed commerce and consumer expectations around the world. But although names like Amazon and Uber have become household names at this point, the evolution of and disruption caused by digital marketplaces is far from over. In 1995, eBay launched the mainstream digital marketplace movement with its […]

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Amazon wants their drones to tell you that your house needs work

Amazon may use its drone delivery service to analyze customer’s homes, offering ‘recommendations’ from its store or third-party services like gardening or roof repairs. The patent, granted on Wednesday by the U.S. Patent and Trademark Office (USPTO), shows how the drones would use cameras to take photos during its descent. The photos would then be […]

jeff-bezos

Bezos: “I would never say” no to Amazon wearables

Amazon has shocked us a few times with its hardware announcements, not many thought the Kindle would succeed to the extent it changed the entire publishing industry, Dash buttons offered a new, unique way to reorder items on Amazon, and Echo is one of the most popular Internet of Things (IoT) devices on the market […]