In a landscape where it’s increasingly more difficult to stand out among the Amazons and the Walmarts of the world, a new trend is emerging. Brands and retailers are rethinking their business models. Here is the latest battle for consumer attention and the blurring of the lines between retailers and brands. Retailers are expanding from […]
How Online Shopping is Evolving with the Times
Consumers are increasingly making high-consideration purchases online, and I believe this is a pivotal shift in the commerce landscape that will force retailers to rethink their customer experiences both online and in-store. Content will be key. Traditionally, high-consideration purchases happened solely in stores. When you think about a high-consideration purchase you’re talking anything that you […]