Peter Sheldon

Peter Sheldon

Peter is an established industry expert in eCommerce and omni-channel technology, having previously served as vice president and principal analyst at Forrester Research. In this role, he spent more than five years leading Forrester’s global research on digital commerce technologies, helping to challenge thinking and serve as a change agent for eCommerce executives undertaking major digital transformation and commerce technology programs. Today Peter leads commerce strategy for Magento, an Adobe company and the leading provider of commerce innovations to merchants and brands across industries.

Latest Posts From Peter Sheldon

online shopping

How Online Shopping is Evolving with the Times

Consumers are increasingly making high-consideration purchases online, and I believe this is a pivotal shift in the commerce landscape that will force retailers to rethink their customer experiences both online and in-store. Content will be key. Traditionally, high-consideration purchases happened solely in stores. When you think about a high-consideration purchase you’re talking anything that you […]