In the past decade or so, there has been a drastic shift in the way society consumes information, mainly due to the boom in smartphones and tablets. Many companies didn’t realize the potential of digital marketing and how it would affect everyday life. In days past, companies created templated and static websites with simplified box layouts and […]
Tag Archives: data
What Frequent Fliers Need to Know About Airport Facial Recognition
Frequent fliers will expose themselves to more facial recognition opportunities than almost any other demographic. Here’s how they can remain vigilant.
How to Avoid Bias in Your AI Implementation
The potential for bias to taint a company’s AI program is a real concern. Fortunately, there are ways to weed out significant biases.
Repositioning Your Brand Against Cybercrimes Through VPNs
Cybercrimes are not abating any time soon. Hackers who have become tech-savvier are always on the prowl launching attacks with renewed vigor. They are not leaving out anybody, individuals, governments, charity organizations, as well as big and small businesses, are all targeted. You will want to reposition your brand against cybercrimes through VPNs. Six suggestions […]
Supercharge Your Sales Efforts With Deep Learning
Deep learning, one of the most effective approaches to artificial intelligence, continues to gain traction in the business world. And AI is booming: Salesforce’s “2018 State of Sales” report found that sales leaders predict that the use of AI will grow 155 percent by 2020. Gartner predicted that AI and deep learning would be commonplace by 2023, mainly […]
How Lifestyle Data Can Enhance Patient Care and Patient Satisfaction
With about 7.5 billion people on the planet, you might think that some of them are bound to be the same — except, of course, they’re not. When you take into account people’s environment, education, experiences, and DNA, everyone is a little different. So wouldn’t it make sense for doctors to treat each patient as an individual? […]
4 Things Spotify Can Teach You About Data Sharing
At media companies, 2018 might be remembered as the year that someone finally got data sharing right. To be sure, there were some missteps. Facebook’s series of data scandals cost the social network around a quarter of its value. But Twitter, Google, Reddit, Snapchat, and even Facebook each tweaked their privacy policies to better balance […]
Data Legislation Is Coming. Can You Get Compliant?
In late September, representatives from the biggest tech companies testified before the Senate Committee on Commerce, Science, and Transportation. At almost the same time, Facebook announced that a massive data breach had affected almost 50 million users. This odd fluke of timing illustrates the perilous nature of data protection right now. Because of data breaches […]
How to Improve Cybersecurity in a Smart City
The smart city began as a science fiction dream, but it’s very quickly becoming a reality. Municipal infrastructure, integrated with smart technology, will transform the aesthetics, utility, and sustainability of urban landscapes from here on out. To see a smart city in action, just look to Washington, D.C., which has embraced a top-down approach to […]
The Open Data Initiative’s Benefits Go Far Beyond Improved Customer Intelligence
Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship […]
3 Ways to Use a Controversial Type of Data That Will Help You Succeed
The debate about companies’ use of location data has gained a lot of traction this year. However, that shouldn’t make you shy about using it. In the right hands, used the right way, location data is an invaluable tool in any market. Your competition knows this, and the debate isn’t slowing them down, either. According […]
Marketers, You’re Wasting Your Data
Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]
Are AI and Big Data the Economic Levelers We’ve Been Looking for?
For all of the “isms” supposedly being felled by enlightened Americans, the U.S. economy remains stunningly unfair. Take racism. On one hand, interracial marriages have grown fivefold in the 50 years since Loving v. Virginia, which legalized the practice. On the other, the average median household wealth of African-Americans declined by 75 percent between 1983 […]
Despite the Hype, Big Data Might Not Be What You Need
The big data trend continues, and more and more companies are hopping on the bandwagon. While many organizations assume they need big data’s wisdom, often the “small” operational data they already have will do just fine. Operational data is internal data, such as the data that gives Uber its ability to dispatch cars. Big data, […]
Has Martech Made Things Too Complicated?
The arrival of martech was heralded as the next stage of marketing. These platforms enabled marketers to gather endless reams of data so they could reconfigure their approach and boost their conversions. The theory was that the better businesses got to know their customers, the more appealing they could make their offers. What actually happened […]
What Does the Repeal of Net Neutrality Mean for Your Data Security?
Although FCC Chairman Ajit Pai stated, “I strongly support a free and open internet,” the FCC officially repealed net neutrality on June 11th. The original net neutrality laws protected the internet by referring to it as a common carrier. That meant it fairly provided a service like utilities to everyone. However, repealing net neutrality laws […]
Could the General Data Protection Regulation Be the First Step Toward Real Data Protection?
If you scour the internet for your personal data, stop. It’s already out there in the hands of companies, and no number of removal requests will change that. What you should be worried about is whether executives at these companies are asking themselves the right question: What constitutes ethical use of consumer data? What if you […]
How Big Data Can Help Millions of Refugees
Although it can be difficult to imagine for the millions of us who live in safety and comfort, 24 people are forced to leave their homes every minute and become refugees. These are people faced with violence, political unrest, or persecution, and it’s simply not safe for them to stay in their home country. Currently, […]
The Evolution of Healthcare Data: 5 Little Known Facts
Data is absolutely crucial in modern healthcare. Without data, doctors have very little context for their patients’ health—they don’t have historical benchmarks, making it much harder to treat medical problems. Big data, which many hospitals are beginning to integrate into their day-to-day operations, has the power to help diagnose patients, improve outcomes, cut down on […]
In Mark Zuckerberg We Trust? The State and Future of Facebook, User Data, Cambridge Analytica, Fake News, Elections, Russia and You
In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, […]