Home Pasa! Spain Introduces a Flamenco Dress that Sings

Pasa! Spain Introduces a Flamenco Dress that Sings

Spanish barcode marketing company Macanudos has developed a scannable QR-equipped dress to promote flamenco. Flamenco (which includes the older, more profound palos of deep song) has been declared a UNESCO Intangible Cultural Heritage. To promote it, the company has created QR lunares for women’s attire.

The lunares, or circles that customarily decorate dresses used in flamenco dance or worn by women singers, are embedded with a QR code that, when scanned, will trigger one of nine flamenco forms.

  1. Alegrias
  2. Bulerias
  3. Fandango
  4. Granaina
  5. Malagueña
  6. Seguiriya
  7. Soleares
  8. Tangos
  9. Taranta

This is a living art form encompassing song, guitar, percussion and dance and grown out of Andalucian, Jewish, Arabic and Gypsy voices and experience. Attendant cultural elements, like costume and even interior design, have grown up with it, and all of it creates a lifestyle, also called flamenco. Structurally, the art is based on musical modes that include distinct and complex rhythms and chord progressions.

This QR campaign is designed to promote an art form that is distinctly Spanish, muy gitano and all-too-often subjected to crass caricaturization. The truth is, it’s a folk form that offers enough variation and expressiveness that musicians both within the flamenco world and without have found it capable of expressing the complexities of what is often (and sometimes misleadingly) called “high art.”

A seamstress is currently building a QR dress, which she hopes to have walking-around-ready by January, in time for FITUR, the International Tourism Trade Fair in Madrid.

Scan the QR codes in the fabric form below and you can listen to the major palos.

Photo of the greatest bar in the world by Arkangel | thanks to Ian

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.