Home Analyze Web Form Responses With Formstack Analytics

Analyze Web Form Responses With Formstack Analytics

Are the forms on your Website getting a ton of responses? If not, why not?

Web form-building app Formstack recently rolled out analytics to help users better understand how their Web forms are being used and identify potential issues in their wording or design.

Business sites use Web forms to meet a variety of needs, such as intaking user surveys, allowing users to purchase items or even a displaying simple ‘contact us’ form. Fortunately the somewhat technically-involved process of setting up Web forms has given rise to easy-to-use, WYSIWYG form-building products like Wufoo, JotForm, FormSite and Formstack.

Formstack’s new analytics feature gives site owners a detailed look at not only how many people have filled out a given form, but which questions they answered (or didn’t answer) and how many people viewed the form, but decline to fill it out. This metric, known as form abandonment, can be highly useful in spotting user experience issues.

Formstack also now supports A/B testing so you can run multiple versions of a form and see which one performs best.

Having too many questions on a form or one question that isn’t worded effectively can have a surprisingly substantial impact on the number of responses received. For some businesses, that can mean the difference between getting a lead or losing one.

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Get the biggest tech headlines of the day delivered to your inbox

    By signing up, you agree to our Terms and Privacy Policy. Unsubscribe anytime.

    Tech News

    Explore the latest in tech with our Tech News. We cut through the noise for concise, relevant updates, keeping you informed about the rapidly evolving tech landscape with curated content that separates signal from noise.

    In-Depth Tech Stories

    Explore tech impact in In-Depth Stories. Narrative data journalism offers comprehensive analyses, revealing stories behind data. Understand industry trends for a deeper perspective on tech's intricate relationships with society.

    Expert Reviews

    Empower decisions with Expert Reviews, merging industry expertise and insightful analysis. Delve into tech intricacies, get the best deals, and stay ahead with our trustworthy guide to navigating the ever-changing tech market.