For part 2 of our series on Why you Need VR Analytics we will discuss the value behind users interaction and the very objects in the immersive experience and how this will ultimately become it’s own economy. If Data is democracy, Duration is the Ballot Box **If data is the ballot box, duration is the […]
Tag Archives: virtual reality
Government Divisions to Use VR for Training, Hiring, & More
Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. But surprisingly, as VR has gone more mainstream over the last 18 months, governmental divisions from […]
VR Will Transform the Way We Experience these 6 Things
Virtual reality (VR) is a new means of audiovisual communication. Its mission is to sell the idea of entry into a three-dimensional computer generated environment where the experience is so surprising that it cuts our minds to believe that this virtual world is really Reality. Its ultimate goal is to allow us to experience the senses […]
Check out these 3 AR/VR companies getting investors’ attention
With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]
Facebook’s Oculus patents lightweight smart glasses
Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]
For marketers, virtual reality offers real potential and opportunities
Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom. Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point […]
HP launches military-grade VR backpack aimed at professionals
HP has announced another virtual reality backpack, this time aimed at professionals and the military. The Z VR Backpack shares design similarities with the Omen X Compact Desktop, announced two months ago, but HP has swapped the gamer look for a rugged exterior and improved the performance. See Also: HTC launches standalone Vive VR headset […]
Toll Brothers launches kitchen VR app for luxury home buyers
American luxury home builder Toll Brothers has launched a virtual reality app that lets home buyers view all 360 degrees of their kitchen in high-definition and choose from thousands of configurations. The app, called Kitchen 360, provides buyers with a tour of the kitchen through a connected tablet or HTC Vive VR. While on the tour, […]
HTC launches standalone Vive VR headset in China
HTC announced a standalone Vive VR headset on Thursday at the ChinaJoy entertainment conference in Shanghai, powered by Qualcomm’s Snapdragon 835 mobile processor. The headset is one of the first to remove the connected device, allowing gamers to play without needing a high-end smartphone or PC. Oculus is reportedly working on a similar headset. See […]
Oculus may soon offer consumers choice in VR headsets
Following on from a report yesterday that said Oculus may be launching a $200 standalone virtual reality headset late this year, rumors now suggest that several headsets, capable of working with a connected PC or mobile, are currently in development. Oculus is “exploring multiple options in a ‘spectrum’ of standalone devices for the future,” according […]
Facebook finally adds virtual reality app to the social network
Facebook has made its first move to integrate virtual reality onto the main social network, confirming that users of its VR app Spaces will now be able to broadcast themselves on a live video. Spaces is an Oculus-only app that lets users sit in a virtual room, chat to friends, watch videos, and draw. Facebook […]
Facebook to launch $200 virtual reality headset later this year
Facebook may be looking to sell a standalone virtual reality headset next year for $200, capable of working without a linked PC or mobile device. The unnamed device will be tailored to customers that cannot afford a high-spec PC or mobile, according to Bloomberg. The report did not say if the device will be a […]
5 effective and smart ways to do VR marketing today
If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million major VR headset brands, including PlayStation VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Google DayDream, have been sold. More than 88 million Google Cardboard units have been handed […]
3 rules on how to use VR data analytics for your product
You’ve heard about it in the office, read about it in the New York Times, and maybe even demoed it in the NYC Samsung store — virtual reality is here and is capturing the curiosity of consumers and transforming the way businesses operate. Marketers, gamers, teachers, entrepreneurs, producers, you name it — everyone wants a […]
Facebook slashes price of Oculus Rift for second time
Facebook has slashed the price of the Oculus Rift for a second time, as part of its “Summer of Rift” sales season. The Oculus Rift and Touch controller are available for $399 and will remain at that price for six weeks. It is the second time Facebook has cut the price of the Oculus Rift […]
VR/AR headset sales to reach 100 million by 2021, says IDC
Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]
How universities are defining the future of VR
Higher education has always been fertile ground for the creation of new, boundary-pushing technology. While VR software and hardware innovation have been, to date, largely the domain of startups and large tech companies, it’s colleges and universities that are using the technology in some of the most interesting ways. Professors and students alike are exploring […]
Hear from the Midas List: Check out our IoT Revolution Symposium speakers
The IoT Revolution Symposium is less than a week away — and you don’t want to miss it. Hear from top industry analysts, VCs and angel investors about where the market is going and in what products to invest in. This event is all about substance — we will make sure that you learn all […]
Google slashes needs for YouTube creators working on VR content
Google is launching a new video standard for YouTube creators that want to shoot VR content. The new standard, VR180, records 180-degree videos, reducing the amount of specialized software and hardware needed to shoot in virtual reality. Not all VR content needs to have 360-degree viewing, especially if the content is designed to be viewed […]
Varjo emerges from stealth with awesome new VR/AR display
It takes a lot of effort to create a solid virtual reality (VR), augmented reality (AR), or mixed reality (MR) experience. The hardware, including the headset and system hosting the experiences, have to be capable of delivering a natural, smooth experience. See also: Ultrahaptics finds deep pockets for its AR/VR tech The Varjo team, which has […]