vr analytics for business

Why you and your business needs VR analytics (Part 2)

 For part 2 of our series on Why you Need VR Analytics we will discuss the value behind users interaction and the very objects in the immersive experience and how this will ultimately become it’s own economy. If Data is democracy, Duration is the Ballot Box **If data is the ballot box, duration is the […]

vr will transform our world

VR Will Transform the Way We Experience these 6 Things

Virtual reality (VR) is a new means of audiovisual communication. Its mission is to sell the idea of entry into a three-dimensional computer generated environment where the experience is so surprising that it cuts our minds to believe that this virtual world is really Reality. Its ultimate goal is to allow us to experience the senses […]

Check out these 3 AR/VR companies getting investors’ attention

With the AR/VR sector attracting a significant amount of capital recently, the space has only begun to grow. Here’s a look at the 3 American AR/VR companies that received investment in August: Immersv Venturebeat reported that Immersv raised $10.5m USD in a Series A for mobile advertising utilizing virtual reality as well as 360-degree mobile […]

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Facebook’s Oculus patents lightweight smart glasses

Facebook-owned Oculus has patented a lightweight smart glasses concept that would be able to “augment views of a physical, real-world environment with computer-generated elements.” The patent shows a pair of glasses that look like basic shades, which would force the electronics to be packed in tightly, similar to the first version of Google Glass. Instead […]

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HP launches military-grade VR backpack aimed at professionals

HP has announced another virtual reality backpack, this time aimed at professionals and the military. The Z VR Backpack shares design similarities with the Omen X Compact Desktop, announced two months ago, but HP has swapped the gamer look for a rugged exterior and improved the performance. See Also: HTC launches standalone Vive VR headset […]

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Toll Brothers launches kitchen VR app for luxury home buyers

American luxury home builder Toll Brothers has launched a virtual reality app that lets home buyers view all 360 degrees of their kitchen in high-definition and choose from thousands of configurations. The app, called Kitchen 360, provides buyers with a tour of the kitchen through a connected tablet or HTC Vive VR. While on the tour, […]

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HTC launches standalone Vive VR headset in China

HTC announced a standalone Vive VR headset on Thursday at the ChinaJoy entertainment conference in Shanghai, powered by Qualcomm’s Snapdragon 835 mobile processor. The headset is one of the first to remove the connected device, allowing gamers to play without needing a high-end smartphone or PC. Oculus is reportedly working on a similar headset. See […]

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Oculus may soon offer consumers choice in VR headsets

Following on from a report yesterday that said Oculus may be launching a $200 standalone virtual reality headset late this year, rumors now suggest that several headsets, capable of working with a connected PC or mobile, are currently in development. Oculus is “exploring multiple options in a ‘spectrum’ of standalone devices for the future,” according […]

5 effective and smart ways to do VR marketing today

If you’ve been following the exciting developments in virtual reality and the 360-degree video industry, you’ve probably noticed VR’s fragmented distribution experience. Today, more than 6 million major VR headset brands, including PlayStation VR, HTC Vive, Oculus Rift, Samsung Gear VR, and Google DayDream, have been sold. More than 88 million Google Cardboard units have been handed […]

VR/AR headset sales to reach 100 million by 2021, says IDC

Sales of augmented reality (AR) and virtual reality (VR) headsets are estimated to reach 100 million by 2021, a tenfold improvement on the 10 million shipments recorded last year. That the forecast from research firm IDC, which said VR headsets that use smartphones, like Samsung’s Gear VR and Google’s Daydream VR, are currently the most […]