Instagram has become a giant in the world of advertisement over the past few years, with more and more businesses, both big and small utilizing the platform. Instagram now has over 1 billion monthly users, to give that perspective, that’s some 400 million more people than the entirety of North America. If you’re in the […]
The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT has an impact is marketing. […]
Augmented reality (AR) sounds like something right out of a science fiction novel. Using new technology to influence how we dress, what products we use, and the advertising we see on a daily basis are all experimentations in the combined world of digital marketing and AR. The field is still relatively new and doesn’t have […]
Growth doesn’t have to come at a high cost.
It’s about more than just the numbers.
Failure to understand customers or plan properly is just the beginning.