In the world of startup entrepreneurship, competition is a major problem. If there’s another business offering a product like yours — to a market like yours — it’s treated as an existential threat, and rightly so. If a competent competitor is capable of offering superior exchanges for consumers, they’re going to leave your company for […]
The Best Ways to Save Money as a New Startup
Launching a new startup is always exciting. The upward potential in front of you is practically limitless. When you have the right idea at the right time, a startup that begins life as two people in a garage can eventually become a multi-billion-dollar enterprise. But before you get to the beginning level — you’ll need […]
Is Pivoting Worth the Effort?
The idea behind the startup “pivot” is captivating. It certainly makes for a great story — especially if the pivoting startup eventually finds success. But pivoting isn’t a magic switch that can suddenly turn a failing business around. In fact, pivoting can backfire, putting you in an even worse position than when you started. If […]
The Click Economy: Is There a Future?
We’re currently living in the era of the click economy — but what does that mean? The Click Economy means that companies of all sizes, in all industries, are competing for a single, specific user action: a click. That is to say, a user is clicking on a link to a page of your website […]
The Age of Misinformation: Is the Truth Dead?
We live in an era of distrust. People of all backgrounds and political affiliations are increasingly distrusting the individuals, the platforms, and even the news media companies that present them with information. And on top of that, we’re learning about malicious actors intentionally trying to manipulate the public with bad information. We entered into the […]
What Every Entrepreneur Should Do Before Launching a Startup
Launching a startup is always exciting. This is your opportunity to accumulate wealth, make a name for yourself, innovate in some unique way, and possibly leave behind a legacy. But too many entrepreneurs end up failing because they were inadequately prepared. Before you even consider launching a startup, there are many preparatory steps you’ll need […]
Mindful Technology Use: The Next Digital Revolution
For the past couple of decades, we’ve seen an impressively powerful technology revolution. In just 20 years, we’ve gone from having less than half the U.S. population with internet access to having the vast majority of Americans rely on the internet for work, socialization, and leisure for most of their day. The movement has been […]
How to Start Monetizing a Popular Website or App
Your business or your personal brand may be focused on creating a popular website or application. The idea here is to generate users or generate interest; you might encourage people to read your blog frequently because you offer fantastic, in-depth posts, or you might have an app that makes people’s lives easier in some crucial […]
How to Practice Greater Transparency in a Startup
Transparency is becoming increasingly important for startups, both as an internal policy and as a way of engaging with the industry and external world. In case you aren’t familiar, transparency is operating in a way that allows other people to see how those operations were performed. In the physical sense, you could think of this […]
The Communication Pain Points for Remote Teams (and How to Solve Them)
Working remotely offers an incredible assortment of advantages to businesses willing to adapt. Instantly, your workers will skip the commute, reducing stress and freeing up time. They’ll have more flexibility and more control over their work environments, thereby increasing morale and productivity. And of course, without a central office, the business itself will save a […]
What Makes a Startup Resilient?
In the startup world, resilience is vital for success. As an entrepreneur, you’re going to face countless challenges, both internally and externally, that threaten your longevity and profitability. The best, most successful businesses aren’t the ones that are able to prevent or eliminate these challenges, since such a feat is practically impossible; instead, they’re the […]
How Startup Founders Should Practice Creative Brainstorming
Creativity is an underrated skill in the world of entrepreneurship, in part because it’s hard to exercise deliberately. We think of the biggest breakthrough ideas as being the byproduct of a coincidental flash of inspiration — not the final product of a focused creative brainstorming session. There’s an important takeaway from this idea. You can’t […]
How to Optimize a Startup for Remote Work
Increasingly, startups are adopting a fully remote work model. With no headquarters, no central office, and no physical location for operations, startups rely entirely on digital forms of production and communication. Here is how to optimize a startup for remote work. It’s a viable model and potentially a very profitable, efficient, and fulfilling one for […]