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Polina Zakaryan

Editor

I'm a marketer at Altcraft, a company that develops an omnichannel marketing automation platform. For some time now, I have seen B2C companies use the platform to communicate with their customers. I can see which decisions lead to increased sales, and which lead to a decrease in customer activity. Let me share this knowledge with you.

Latest Articles From Polina Zakaryan (1)

ABn and MVT Testing
Marketing

A/B/n and MVT Testing: Business Benefits, Similarities and Differences

11/02/2022
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