Home Sorry, Apple TV Fans: Keep Waiting on That Living Room App Store

Sorry, Apple TV Fans: Keep Waiting on That Living Room App Store

Apple announced many new iOS and Mac features today, but nothing major for the living room.

There wasn’t any hard evidence leading up to today’s Worldwide Developers Conference that Apple would release a software kit for the Apple TV set-top box. But it had come up in recent speculation as a possibility, along with buzz about a potential new Apple TV remote control device.

The theory: Apple seems to be working on a TV to launch sometime over the next couple of years, and it might make sense to give developers early access to start the app ecosystem well ahead of time.

But Apple’s keynote didn’t touch on the living room today. Instead, the company focused on a new MacBook Pro, OS X Mountain Lion and iOS 6.

(One nice TV feature in the new OS X, in the meantime, is AirPlay mirroring for Mac. You’ll be able to beam a Mac screen to an Apple TV the same way you could previously with an iPhone 4S or iPad. Useful for web videos, presentations and more.)

Either way, expect more eventually, perhaps as soon as this fall, when Apple is expected to unveil a new iPhone as well as the final version of iOS 6. The living room is a huge opportunity for Apple, and apps figure to be a big part of it.

Also: Apple and Facebook, Together at Last in iOS 6

Photo by smlp.co.uk

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