Samsung has been a prominent name in the consumer electronics and home appliance segment for over a decade now and it still is going strong with its business in this domain. According to a recent survey and market study conducted by Gfk and NPD, Samsung is well on their way to be the largest TV manufacturer in the world for the 12th straight year. It is important to remind ourselves that the global TV sales volume has been on the decline for a couple of years now. The brand value of Samsung along with some of the top notch hardware it offers in its TVs for a premium price has helped the South Korean electronics giant to capture a large market share with a high profit-margin.
According to Gfk and NPD, upto 40 percent of Global market revenues for widescreen TVs came from TVs of a size larger than 55 inches between January and August 2017. This number is much higher in North America where such TVs account to 60 percent of revenue further, TVs larger than 60 percent accounted for 30 percent of revenue. Also, the study suggests that people are finally making a clear preference to higher resolution TVs that is UHD over FHD ones as global revenue of UHD TVs accounted to over 50 percent while in North America, Europe and South Korea that number is much higher at 60 to 70 percent.
As mentioned earlier Samsung is the clear industry leader for yet another year in the TV industry as the company accounted to 34 percent of global TV market revenue which is higher than the combined revenues of second and third largest TV manufacturers. Samsung’s Tizen based QLED TVs which come at a premium price and the best in class features make up to a lot of profit-margin for the company as Samsung leads this market for TVs priced above $2500 with a 42 percent market share.
The TV business continues to be a fascinating one and with more thinner and flexible TVs with much higher resolutions expected to arrive in the future we are certainly in for much more exciting days.
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