Home RecreateMyNight Pulls Music & Media Together Around Events

RecreateMyNight Pulls Music & Media Together Around Events

There was this place. Lenny’s Nosh Bar. Depending on your age when you found it, it was where you hung out in college, high school, or after college. One of its habitués, talking it over on a Facebook page devoted to the place, decided to create the Lenny’s Jukebox on YouTube. The reaction was overwhelmingly positive. What a great use of new technology to resurrect a moment of past time! Seems like he wasn’t the only one to have that idea.

RecreateMyNight.com is devoted to just such a purpose. But it pulls together a full suite of social media tools in the service of transcendent memory. In addition to video, it allows text, status updates, photos and more.

RecreateMyNight is “an application built on top of an enhanced time stamping API,” according to the young so-and-sos at MediaMerx, who built it as a project to keep track of noteworthy evenings they had experienced.

Now Virgin Records is hoping fans of its bands will use it to help those bands keep track of their nights. The first band to employ it are The Constellations.

It’s always iffy whether a service built to assist users in their desire to celebrate themselves will be used to sing the praises of others. In other words, my gang might use this to memorialize our time together, but will we use it to glorify someone else’s gang?

RecreateMyNight’s president, and MediaMerx CEO, Tejpaul Bhatia, clarifies.

“While RecreateMyNight.com is designed to record ‘epic nights out’ for groups of friends, The Constellations are using a custom flavor of the app to record all media generated by the band and the fans at concerts. The technology and features are the same but the application is slightly different and customized for recreating concert nights for the band.”

Perhaps it will work when and if those artists are the primary provider of a person’s or a group’s soundtrack. It happens. But life tends to randomize the most careful track selection. We’ll see. Pretty cool at any rate.

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