Blockchain-startups are not left out when it comes to SEO. It’s one of the strategic methods of connecting with your target audience. As a blockchain startup, you’ll need customers to visit your company site, but this doesn’t just happen overnight. Here is blockchain marketing with six effective ways to boost your SEO in 2020.
Effective ways to boost your SEO in 2020.
You need to work on your website‘s SEO — which will not only enhance your online visibility but will also boost your ranking online.
Remember, there are many competitors online working tirelessly to target the same audience, so you have to do it right — either with a blockchain marketing agency or with your in-house creative marketing team.
Customers are pretty much lazy when it comes to searching or buying something online. Your customers are focused on the website they find on top pages of search engines. Getting on search engine top pages isn’t impossible even as a startup; all you need to do as a smart business owner is to do your SEO right.
To get this perfectly executed, you need a premium ICO marketing agency that understands the way your audience’s mind-frame works. On the other hand, if your business doesn’t have such a budget yet, hire an experienced freelancer who can — LinkedIn is just the right place to find them.
Six ways to boost your blockchain startups SEO.
1. Leverage the power of the keyword.
If you’re working towards boosting your blockchain startups SEO without proper keyword research, the SEO campaign will end in failure. Why? It’s the key to a successful SEO campaign. As a matter of fact, it defines what your content is all about. And it’s that word or phrase that your target crypto audience type on a search engine.
So, if you want your site’s crypto/blockchain content to stand a chance when people are searching for a particular blockchain idea, you’ll have to take your keyword research very seriously.
According to MOZ , “keywords are the linchpin between what people are searching for and the content you’re providing to fill that need.” It’s natural for every blockchain business owner to aim desire having an avalanche organic traffic driving to their website. Driving traffic is not feasible by merely crafting content. However, it’s possible with proper keyword research-focused type of content.
But how do you know what kind of keywords — short and long-tailed phrases your target crypto/blockchain audience search for — to enable you to create content that will not only rank well organically but also achieve the intended aim of writing?
Use the free tools to make your site more valuable to those looking for you.
Well, aside from frequently visiting forums for ideas or directly talking to your customers, you can use free tools like Ubersuggest, Keyword Explorer, Keyword Tool, and so on. These tools will give you deep insight into what your target audience type on search engines. The better you are with keywords, the more your crypto content targets the right audience.
2. Upgrade your site’s load speed.
Who waits for more than five seconds in the age of intense competition? No one.
You might have all the good content that squarely satisfy your audience’s needs about blockchain technology, but still, suffer “traffic deficiency.” Why? Your website speed.
According to this study, 45.4% are less likely to make a purchase when they experience a slow loading website. 12% will tell a friend when they experience slow loading site.
A slow website really hurt business. Most online consumers or searchers expect your websites to load not more than 3 seconds and crypto audiences aren’t an exception. If you really want to boost your crypto/blockchain website’s SEO, make sure your website’s speed is as fast as possible.
3. Ensure proper linking — both internal and external backlinks.
When it comes to SEO, the way you link matters. If it’s properly done, it will improve your search results, but if it’s not properly done, your site may be penalized by search algorithms.
Getting high-quality backlinks and organic links is not a simple task.
But these links will drive noteworthy results. Excellent links can be achieved through quality guest posts and infographic distribution.
Growing valuable backlinks from top tiers within the crypto niche will organically boost your website’s search engine optimization (SEO). Linking back to your old post when you publish fresh content is another strategic way of boosting your site’s SEO.
4. Create good crypto content so that you’d naturally earn links.
Good content sells itself. It doesn’t just earn good syndicate from top sites, it earns link naturally. As a matter of fact, Google and other search engines attach significant value to good content.
If you want your blockchain startup to strive and stand a chance on top pages of search engines, you’d take good content very seriously. The blockchain industry might seem complex and technical, therefore, it requires the ‘right’ writer who does not just understand the industry but is also armed with the skill-set to produce ‘good content.’
Meanwhile here are properties of good crypto, or blockchain content:
- It must be detailed.
- Easy to read.
- Use of Infographics.
- Typo free.
Use of relatable examples etc.
5. Optimize every on-site element across your crypto site.
Optimizing your on-site elements like ‘title tags’ and ‘meta description’ across your crypto website will boost its SEO. Sadly, many business owners are not aware that the way they present their title tags and meta descriptions can affect their site’s SEO.
Your title tags and meta description should be properly presented on each page of your site.
For instance, your “title tags” shouldn’t be too long or too short; if it does, it might ruin SEO efforts. It’s wise to carry out a deep evaluation on your site based on this and identify where optimization is needed.
Meanwhile, the following are other on-page elements that need your square attention:
- H1 Tags.
- How you link both internally and externally.
- Content length.
- Text Formating.
- Your bullet points.
- Page titles.
6. Ensure your site is both web and mobile-friendly.
In 2016, research has it that mobile users exceeded desktop users in internet traffic. And a whopping 51% of all internet users actually browse websites from their smartphones.
As a smart business owner, considering this statistic, it’s wise to ensure that your blockchain website is optimized for both web and mobile-friendly.