Home Apple’s next big move could be robots after car and Vision Pro failures

Apple’s next big move could be robots after car and Vision Pro failures

TLDR

  • Apple is developing robotics for smart homes, currently in the early "proof-of-concept" phase.
  • The project may take years, with potential progress expected around 2028 or later.
  • Apple may focus on arm-like assistants rather than full humanoid robots.

Apple insider, Ming-Chi Kuo has uncovered that Apple is exploring robotics as its next big smart home investment. According to Kuo, this is in the “proof-of-concept” within Apple, so it could be years before we ever see it.

This stage, according to Kuo, is a “testing ground”. Rather than head straight in, Apple will attempt to figure out if its plans are viable before anything.

This is quite similar to Apple’s attempt to make a car, which it scrapped in 2024. According to reports, the $1 billion a year development never truly got off the ground, and was canned as Cupertino pivoted to artificial intelligence instead. 600 people were laid off in the aftermath.

Kuo claims that we won’t begin to see any movement on this front until “2028 or later”. Unlike the car project, Apple has allegedly been “open about sharing” research about the robotics project. Kuo adds this could be to “attract talent”.

Part of this is a published paper, written by four of Apple’s employees. It digs into Apple’s view on robotics, with the potential for “non-anthropomorphic” robots being considered.

This flies in the face of Apple’s usual tactics surrounding secrecy. In a recent lawsuit, Apple demanded an ex-engineer apologize as part of the settlement.

The iPhone company appears to be investigating whether or not to pursue full humanoid robots, or this “non-anthropomorphic” style. For instance, rather than something like Tesla’s robots, the paper seems to focus on an arm-like appliance that would assist in the day-to-day.

Apple seeks its next “one more thing”

Apple Vision Pro headset / Vision Pro headset costs Apple £1500 to manufacture

Apple has been looking for its next big product for some time. Under the leadership of Tim Cook, the company has yet to have its next breakout bit of kit. While the move to the M-series chips in its Macs and iPad ranges has been hailed as some of the best hardware available, the company has been criticized for a lack of innovation found during the Jobs era.

The major hardware release under Cook has been the Vision Pro, a mixed-reality headset using the M2 chip. It launched at $3499 and was widely panned for being far too expensive for what it offered.

Apple, however, has been putting resources into smart home ecosystems for some time now too. Baked into macOS and iOS devices is the “Home” application, which can manage supported smart home appliances, and the HomePod can also be used as a central base for this as well.

Featured image: Generated by Grok

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the gambling and blockchain industries for major developments, new product and brand launches, game releases and other newsworthy events. Editors assign relevant stories to in-house staff writers with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Joel Loynds
Freelance Journalist

Joel Loynd’s obsession with uncovering bad games and even worse hardware so you don’t have to has led him on this path. Since the age of six, he’s been poking at awful games and oddities from his ever-expanding Steam library. He’s been writing about video games since 2008, writing for sites such as WePC and PC Guide, as well as covering gaming for Scan Computers, More recently Joel was Dexerto’s E-Commerce and Deputy Tech Editor, delving deep into the exploding handheld market and covering the weird and wonderful world of the latest tech.