One of the problems advertisers face when looking to launch a campaign on mobile devices is choosing which platforms to go after. Many have flocked to the iPhone/iPad/iPod Touch ecosystem because of the sheer number of devices and the uniformity of hardware across the platform. Android devices, on the other hand, are much more fragmented, with varying screen resolutions and hardware capabilities, so launching ads on the devices is bit trickier. Mobile advertising platform Medialets has a solution to this problem as today it has announced that its Universal Android SDK (software development kit) is leaving beta.
With support for Android 1.5 and higher – including the newly released 2.2 “Froyo” – the Medialets SDK will help advertisers launch mobile ad campaigns on the fast-growing network of Android devices. Medialets says its Android SDK solves the varying screen resolution issue for advertisers, allowing them to create a single ad for all devices and screen sizes without any hassle.
Medialets has already partnered with well-known publishers to help launch mobile ad campaigns on Android devices. Earlier this year, New York Magazine launched an Android application with a featured set of Starbucks advertisements built on the Medialets Android SDK. Other publications, like the New York Times, Washington Post, CNN and NPR have also taken advantage of Medialets in the past.
Medialets already provides a Universal SDK for iPhone and iPad, giving advertisers a wide network of options for mobile ad initiatives. As the company points out, combining campaigns on both networks using both SDKs is an effective way to reach a wide audience of smartphone users. Medialets also provides analytics that allows publishers to view stats on their efforts across all supported platforms.
Advertising on the Android platform is looking more and more attractive as Apple tightens restrictions for ad networks operating on iPhone and iPad applications. As more publishers look to serve ads to more devices, Medialets is emerging as a popular platform on which to launch their campaigns. With other mobile ad networks creating competition – like Pinch Media and Mobclix – it may be the cross-platform solutions that garner more attention from publishers.
