Home GAME: UK’s largest game retailer denies reports it will stop selling physical games

GAME: UK’s largest game retailer denies reports it will stop selling physical games


  • UK retailer GAME denied reports that it would stop selling physical video games and hardware in stores.
  • The initial false report sparked online discussions about nostalgia for physical game purchases.
  • Despite challenges from digital markets, GAME continues to serve high streets with physical game sales.

UK video game retailer GAME has denied claims that it will stop selling physical video games and gaming hardware at its stores.

There was confusion and shock this morning as reports stated the UK’s largest physical video game retailer GAME (owned by Frasers Group) would soon stop selling physical games.

Gfinity eSports reported today (24 June) that insiders claimed that shortly, physical gaming hardware and software will only be available as preorders, with home delivery incurring an extra fee.

These reports seem to be incorrect, however. GAME has since categorically denied the claims in statements to various outlets.

In a statement to Eurogamer, a GAME spokesperson said, “This reporting is categorically not true. GAME continues to support the physical gaming market, offering a wide range of physical games, hardware, software, accessories and digital gift cards, in stores and online.”

The online response to the initial report confirms that there is still a market for a physical game store. “It’s all a bit sad, really. Like music, just downloading games makes it easier than ever, but it feels less fun,” said one Reddit user.

Other users reminisced about their fond memories of purchasing new games. “Yeah the feeling when you went out to town to pick up a new game and then you’d read the manual on the way home, felt so exciting,” said another Reddit poster.

GAME’s troubled recent history

Due to the popularity and proliferation of digital gaming marketplaces like Steam and Epic Games, and subscription services like PlayStation Plus and Xbox Game Pass, GAME has had to diversify its offerings to stay relevant in recent years, expanding into toys, merchandise, and board games.

After unsuccessfully managing to keep competitive alongside CeX and eBay, GAME discontinued pre-owned games and trade-ins earlier this year. They are also discontinuing their reward scheme, GAME Elite.

However, their strong refutation combined with disappointment from fans online upon hearing the news suggests that they will continue to serve local high streets for the time being.

GAME has been contacted for comment.

Featured image credit: GAME

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Ali Rees
Tech journalist

Ali Rees is a freelance writer based in the UK. They have worked as a data and analytics consultant, a software tester, and a digital marketing and SEO specialist. They have been a keen gamer and tech enthusiast since their childhood in are currently the Gaming and Tech editor at Brig Newspaper. They also have a Substack where they review short video games. During the pandemic, Ali turned their hand to live streaming and is a fan of Twitch. When not writing, Ali enjoys playing video and board games, live music, and reading. They have two cats and both of…

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