Home The Rise of Bluesky: Twitter’s Emerging Competitor

The Rise of Bluesky: Twitter’s Emerging Competitor

Twitter is facing competition from a new player that is shaping up to be a formidable competitor in the ever-evolving world of social media. Bluesky is the name of this new contender in the game. Bluesky is a text-based social media platform that has gained a significant amount of traction in recent times, particularly after Elon Musk, the executive chairman and CTO of Twitter, imposed temporary rate limits on the widely used microblogging site. Bluesky has become increasingly popular as a result of this development. As an alternative to Twitter, Bluesky has gained significant traction in recent years. Because of this action, the volume of traffic that uses Bluesky has increased, which has pushed users to research alternative platforms. In this article, we will investigate the expansion of Bluesky, its unique qualities, and the possibility that the platform will shake up the current social media environment.

Bluesky was initially conceived of and developed within Twitter in the year 2019, at the time that Jack Dorsey, one of the co-founders of Twitter, was still serving as CEO. Bluesky was initially developed in-house. AT Protocol is the name of the decentralized networking technology that drives this forward-thinking platform. This protocol was developed by AT Corporation. This protocol has the potential to power future social applications. It will enable users to seamlessly maintain their identities across a variety of platforms while simultaneously utilizing a variety of services.

The Bluesky project made major progress in February 2022 when the Bluesky Public Benefit LLC was established; this represented an important milestone for the project, which continued its march toward completion. A grant of $13 million was given to the corporation, which is headed by CEO Jay Graber, to kickstart the business’s research and development operations. By April 2023, Bluesky has already amassed a user base of more than 50,000, which is indicative of its growing popularity and promise as a viable alternative to Twitter. April of 2023 saw the beginning of operations for Bluesky.

The news that Twitter accounts would be subject to rate limitations prompted a wave of unhappiness among users once it was revealed by Elon Musk. Musk claimed that this action was required because of “extreme levels of data scraping” and “system manipulation” as reasons why it was essential. There were various restrictions placed on the daily quotas of postings that may be read by verified accounts, unverified accounts, and new unverified accounts correspondingly. These restrictions differed depending on which type of account was being used. As a direct result of this, users were greeted with the annoying “Rate limit exceeded” error notification whenever they had reached the maximum number of posts that were allowed for their account. This was a major source of frustration for users.

As a direct response to the rate caps that Twitter requires its users to adhere to, a significant number of users have started utilizing Bluesky as an alternative social networking platform. Because of this sudden increase in demand, Bluesky experienced a level of traffic that had never been seen before, which in turn led to certain problems with the service’s performance. Even though Bluesky is still in the invite-only beta phase of its development at the moment, the platform has received interest due to the unique features it offers and because Jack Dorsey, one of the co-founders of Twitter, is supporting the endeavor. The company swiftly responded to the performance problems by temporarily suspending sign-ups, but they have now reopened the procedure to accommodate the growing user base. The performance concerns were soon addressed by the company. The problems were solved by the company to the point where there were no further interruptions.

Although it is becoming increasingly popular, Bluesky is not the only up-and-coming competitor to Twitter that is on the horizon. In November, a significant level of interest was demonstrated in Mastodon, which is software for decentralized communications. This exhibited a need for alternatives to the various social media sites that are now available. Additionally, the social media behemoth Meta has disclosed that it is researching the idea of building a stand-alone decentralized social network that is solely for text updates, which further underscores the demand for creative platforms in this industry.

Threads is the name of the platform that Meta, the parent company of services such as Facebook and Instagram, has been creating as its alternative to Twitter. This platform goes by the moniker “Threads.” Recent reports have it that the application made a brief appearance on the Google Play store, which indicates that Meta may be getting ready to publish the product. This hypothesis is based on the fact that Meta is preparing for the launch of the application. Even though there is a paucity of information now accessible, Threads has the potential to offer Twitter and other new services, such as Bluesky, significant competition.

Bluesky has positioned itself as an attractive rival in the social media market by establishing a one-of-a-kind decentralized networking technology and by getting support from an industry heavyweight in the form of Jack Dorsey. Both of these developments have enabled Bluesky to position itself as an attractive alternative to existing social media platforms. As a growing number of users explore for answers to Twitter’s rate limits and concerns regarding data scraping, the potential for development and disruption that is presented by Bluesky is becoming more obvious. The fact that the company places a strong emphasis on research and development, in addition to the rapid expansion of its user base, is indicative of positive developments for the company’s prospects in the future.

Bluesky is a brand new social media network that is centered on text and is now in the process of developing as a possible competitor to Twitter in the market. The industry is beginning to take notice of Bluesky. Because of its decentralized networking technology and the endorsement of Jack Dorsey, one of the co-founders of Twitter, Bluesky has gained big attention and enjoyed a significant boost in its user base as a direct result of Elon Musk’s decision to apply rate limits on Twitter. Bluesky also had a significant increase in traffic. Bluesky’s one-of-a-kind features and quickly growing user base position it as a potentially lucrative player in the social media ecosystem, which is continuously evolving and changing. This ecosystem is characterized by a dynamic relationship between users, content creators, and platform providers. The passage of time is the only factor that can determine whether or not Bluesky will be successful in challenging the hegemony of existing platforms and initiating a new era of decentralized social media. This is because time is the only factor that can determine whether or not Bluesky will be successful in challenging the hegemony of existing platforms.

First reported on CNBC

About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Deanna Ritchie
Former Editor

Deanna was an editor at ReadWrite until early 2024. Previously she worked as the Editor in Chief for Startup Grind, Editor in Chief for Calendar, editor at Entrepreneur media, and has over 20+ years of experience in content management and content development.

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