Taking on giant corporations isn’t easy. Established companies always have a few home turf advantages: years of experience, a well-trained workforce, and brand recognition, among other things. Imagine how daunting it must have been for companies like Sony and Fuji to take on photo giant Kodak. How tough was it for Google to carve out […]
Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers as possible with the hopes of recruiting en masse and converting […]
The advent of fast and reliable Internet paved the way for a more interconnected world. People now have the ability to interact with one another, no matter where they are in the globe. But after “perfecting” interpersonal communications through the web, we’ve begun to experiment on interactions with common household and commercial products. By embedding […]
Growth doesn’t have to come at a high cost.
What running large teams in a harsh desert environment can teach business executives.
Boiling down virality to a quantifiable equation.
Big Data gets all the hype, but McKinsey highlights improved education and infrastructure as having bigger impact.