The press loves good data. However, if you are not careful in how you package your data while pitching to press, your efforts may be for nothing. Here are ten examples of how to use data to pitch press during COVID-19. Crafting your pitch — a skill that you need to master. You will want […]
4 Unique Growth Tactics for 2020
Marketing tactics change constantly. Each year new tactics become more impactful, and old ones fade into obscurity. Sticking to the same tactics is stale for your current customers and potential customers, too. Instead of just running the same growth tactics for years on end, it’s time to make a switch in 2020. Here are four unique growth tactics […]
4 Ways to Optimize Your Site to Rank on Google in 2019
Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the best four ways to optimize your site to rank on Google in 2019. Marketers need […]
The 5 Most Common PR Mistakes and How to Avoid Them
Many organizations see PR as free advertising. The assumption that PR is advertising is evident with the core PR success metric being Advertising Value Equivalency (AVE). It’s no wonder that more and more organizations are focused on telling their brand story through PR. US data even tells us that there are 6 PR Pros for […]
5 Proven Strategies to Reduce Customer Churn Rate
Acquiring new customers may seem like the Holy Grail for most businesses. New customers can be most important for startups with tight budgets. When funds are limited, it’s understandable that you may believe only new customers will boost revenue as quickly as by increasing the customer base. The mistake that some businesses make is staying […]