Joe Martin

Joe Martin

VP of Marketing

Joe Martin is currently the GM and VP of Marketing at CloudApp, a visual collaboration tool. He has more than 13 years of experience of marketing in the tech industry. Prior to his role at CloudApp, Martin was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania. His work has been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.

Latest Posts From Joe Martin

increase customer loyalty

Improving Customer Loyalty with 3 Easy Steps

Did you know that it costs five times more to acquire a new customer than it does to retain a returning one? The importance of customer loyalty is enormous. Focusing on improving your brand image to increasing cross and up-selling opportunities — the loyalty business strategy will increase your profitability and enhance recognition. You will […]

digital advancement improve productivity

5 Ways Digital World Advancements Improve Productivity

Productivity is an essential trait that can drastically impact the landscape of business for the better. The more qualitative work we can put out within a reasonable time frame, the more opportunity there is for new projects. New projects bring advancements, growth, and so much more. Here are five ways the digital world advancements improve […]

improve productivity at work

10 Principles for Improving Productivity at Work

These days there is a lot of pressure on us to be productive and save time. When time equals money, and work output is synonymous with performance, we need to not only be doing great work; we need to be doing efficient work.  B But productivity isn’t just some capitalist ploy to get workers to […]

Boost employee morale

6 Ways to Boost Employee Morale With Visual Communication

Do your Sales, Support, or Creative teams have the blues? Could your employee morale use some help? If productivity around the workplace is little slow, or people seem a little melancholy, and nobody seems particularly excited to strive for a greater, common purpose — you may have an employee morale problem on your hands. While […]

Customer Experience Led by Productivity

Customer Experience Led by Productivity

Many large companies approach improving its customer experiences differently. Most common approaches come from the perspective of customer support solutions, user experience design, and account management. While these pathways are vitally important, more businesses could benefit from looking at customer experience through the lens of productivity. The bottom line is when you think about agile […]

obstacles to automation

4 Obstacles to Automation – Get Over Them Now

When you think about obstacles to automation, without fail, our brains go to the hard stuff. The mind jumps to actions like the lack of financing, investors not getting on board, not having the right technology, etc. In reality, what keeps companies from diving into the deep end of automation has nothing to do with […]