Ask any startup what their biggest challenges are and “demand generation” will probably make the list. It’s not a new company problem, though. Established organizations also need to answer the question, “how do we get people to care about us?” In this article we’ll cover everything you need to know about demand generation, from its […]
5 Things 2020 Taught Me About Remote Leadership
Only one year ago, I shared how the trend was moving to remote work. According to a survey from CloudApp, more than 50% of younger generations were working from home at least part of the week, new startups were launching remote, and companies like GitLab were carrying the torch of possibility. Little did I know […]
What Remote Work Looks Like in 2021 and Beyond
Remote work has been growing in popularity for a while now. In fact, before the novel coronavirus, over 50% of younger generations worked from home at least some of the time, according to a study from CloudApp. The pandemic completely shifted the professional landscape. According to a Stanford study, 42% of the US labor force […]
How to Create a Successful Product Release Marketing Plan
There’s always a new software or product launching in today’s ever-changing, fast-paced digital world and hoping to make traction. First impressions are extremely powerful, so it’s important to make a memorable impact. A successful product release marketing plan will capture your users’ attention and make a lasting impression. Potential users will not buy a product […]
7 Tips to Create the Perfect Product Onboarding Checklist
Product onboarding or user onboarding can feel like a daunting task, but it doesn’t need to be. Making a user onboarding checklist is easier said than done. Ultimately, you want your customers to understand your product, and to see the value in it. Customer onboarding can ensure both of these goals are reached. Here are […]
Avoid Burnout and Loneliness from Remote Work
Remote working has exploded in popularity over the past few years. The prevalence is great if you value freedom and are self-motivated, but the downside is remote work loneliness. Here is how to avoid burnout and loneliness from remote work. You Need a Plan to Avoid Burnout and Loneliness from Remote Work At the beginning […]
Complete Guide to Remote Work Success
The COVID-19 world has hastened remote work for many businesses and people. The shift pushed some companies into work-from-home support that would have otherwise never strayed from the office. That’s led to frustration, confusion, and a multitude of tests and suggestions for how to find remote work success. In our experience, what seems to do […]
The Future of Work is Confusing
The lines have been drawn and the debate is hotter than before. Remote! That is the future of work. We get to work on our time, be more productive, and spend quality time with our loved ones. Sure it’s hard to get a hold of co-workers, we miss out on those serendipitous lunch interactions, and […]
Customer Experience with a Millennial Mind
It’s not how we’ve always done it, and that’s a good thing. Here is a guide to creating a customer experience with a millennial state of mind. Millennials’ communication styles are different from prior generations. Younger workers appear to have a clear preference for visual content, particularly videos. When faced with an issue, they’ll watch […]
5 Product Discovery Tips for Building Solutions Customers Will Buy
Products aren’t made… They’re discovered. It doesn’t matter if you think you have a “brilliant” idea – what matters is if the customer thinks so, too, and is willing to pay for it. You see, customers don’t buy anything they don’t want. So the question is, how do you figure out what customers want and give it […]
A Complete Guide to Collaborative Leadership
You likey have a strong interest in becoming a better leader. Maybe you just scored your first management position, and you’re looking for an edge to help you climb the corporate ladder at your company. Maybe you own your own business and you want to learn a few techniques that will help you take your […]
7 Tips for Making the Most of Remote Work in 2020
The modern workforce is increasingly remote, and that’s significantly changing the way teams and leadership interact, solve problems, and get the day’s work done. Trying to run remote work as a traditional office will not only introduce a wide range of barriers to your projects, but it can also frustrate your team and obliterate the […]
New Data Shows COVID Shifts Newly Remote Work Behavior
Four weeks ago we entered a new era never before seen. Sure we have all dabbled in working “remotely” a few times a month. In fact, data from CloudApp recently showed that more than 50% of younger generations are already working remotely the majority of the week. This situation, though, feels different. March 11th is […]
The Modern Workplace Demands Better Visibility
The digital economy is giving businesses a clear path to happier employees and lower costs by embracing one of the biggest trends and demands: remote work. The technology was once powered idyllic dreams of typing on the beach. Now, this dream of remote work has become a driving force in the workplace. Remote work fuels […]
Sales Prospecting Techniques for Sales Development Reps
New sales development reps (SDRs) are born into this world inspired, energetic souls. They win a job they really don’t know much about based on the belief they’ll be able to smash through walls for the sales team. At some point, ambition meets reality. The SDRs realize sales prospecting is more about chipping away at […]
The Modern Workplace May Come with a Couch, Chips, and Netflix
A global and digital economy has led to a growth in digital nomads in the modern visual workplace. Could the contemporary workplace come with a couch, chips, and Netflix? The Future of Remote Work In a recent survey of 1000 U.S. based office workers aged 18-60, CloudApp found that 57% of Gen Z are working […]
Customer Loyalty is Key – Here’s How to Make it Happen
Nothing can make your heart drop faster than feeling like you just lost a loyal customer. But just because a customer is unhappy, it does not mean they are gone for good. On the contrary, a company’s most loyal fans are often the ones that had a problem, and also had a stellar experience getting […]
How to Get (Useful) Customer Feedback in 4 Steps
Whether it’s good customer feedback or bad, you can use both to refine your products and the customer service experience. But customer feedback shouldn’t be collected on a whim or randomly. If you do that, you’re missing out on key insights you can use to scale your business. Instead, you need a system for gathering, sorting, […]
5 Quick Tips for Improving Productivity at Work in 2020
Emails. Phone calls. Meetings. This is what a typical day looks for a lot of individuals. An average day at work can be hindered by interruptions, lack of focus, and lack of planning. Making small changes to your work environment will help reduce or prevent some of the daily distractions and improve productivity because it […]
Why Productivity and Customer Experience go Hand-in-Hand
Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally important. Businesses could benefit from looking at customer experience through the lens of productivity. Here is why productivity and customer experience go hand-in-hand. Improving customer experience is a kind […]