Joe Martin

Joe Martin

VP of Marketing

Joe Martin is currently the GM and VP of Marketing at CloudApp, a visual collaboration tool. He has more than 13 years of experience of marketing in the tech industry. Prior to his role at CloudApp, Martin was the Head of Social Analytics at Adobe where he led paid social strategy and a research team providing strategic guidance to organizations within the company. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania. His work has been published in the Associated Press, Wall Street Journal, NY Times, and other top tier outlets.

Latest Posts From Joe Martin

leadership lessons

5 Things 2020 Taught Me About Remote Leadership

Only one year ago, I shared how the trend was moving to remote work. According to a survey from CloudApp, more than 50% of younger generations were working from home at least part of the week, new startups were launching remote, and companies like GitLab were carrying the torch of possibility. Little did I know […]

remote work

What Remote Work Looks Like in 2021 and Beyond

Remote work has been growing in popularity for a while now. In fact, before the novel coronavirus, over 50% of younger generations worked from home at least some of the time, according to a study from CloudApp. The pandemic completely shifted the professional landscape. According to a Stanford study, 42% of the US labor force […]

product release marketing

How to Create a Successful Product Release Marketing Plan

There’s always a new software or product launching in today’s ever-changing, fast-paced digital world and hoping to make traction. First impressions are extremely powerful, so it’s important to make a memorable impact. A successful product release marketing plan will capture your users’ attention and make a lasting impression. Potential users will not buy a product […]

onboarding checklist

7 Tips to Create the Perfect Product Onboarding Checklist

Product onboarding or user onboarding can feel like a daunting task, but it doesn’t need to be. Making a user onboarding checklist is easier said than done. Ultimately, you want your customers to understand your product, and to see the value in it. Customer onboarding can ensure both of these goals are reached. Here are […]

avoid loneliness remote work

Avoid Burnout and Loneliness from Remote Work

Remote working has exploded in popularity over the past few years. The prevalence is great if you value freedom and are self-motivated, but the downside is remote work loneliness. Here is how to avoid burnout and loneliness from remote work. You Need a Plan to Avoid Burnout and Loneliness from Remote Work At the beginning […]

remote work success

Complete Guide to Remote Work Success

The COVID-19 world has hastened remote work for many businesses and people. The shift pushed some companies into work-from-home support that would have otherwise never strayed from the office. That’s led to frustration, confusion, and a multitude of tests and suggestions for how to find remote work success. In our experience, what seems to do […]

future of work confusing

The Future of Work is Confusing

The lines have been drawn and the debate is hotter than before. Remote! That is the future of work. We get to work on our time, be more productive, and spend quality time with our loved ones. Sure it’s hard to get a hold of co-workers, we miss out on those serendipitous lunch interactions, and […]

Customer Experience with a Millennial Mind

It’s not how we’ve always done it, and that’s a good thing. Here is a guide to creating a customer experience with a millennial state of mind. Millennials’ communication styles are different from prior generations. Younger workers appear to have a clear preference for visual content, particularly videos. When faced with an issue, they’ll watch […]

5 Product Discovery Tips for Building Solutions Customers Will Buy

Products aren’t made… They’re discovered. It doesn’t matter if you think you have a “brilliant” idea – what matters is if the customer thinks so, too, and is willing to pay for it. You see, customers don’t buy anything they don’t want. So the question is, how do you figure out what customers want and give it […]

A Complete Guide to Collaborative Leadership

You likey have a strong interest in becoming a better leader. Maybe you just scored your first management position, and you’re looking for an edge to help you climb the corporate ladder at your company. Maybe you own your own business and you want to learn a few techniques that will help you take your […]

7 Tips for Making the Most of Remote Work in 2020

The modern workforce is increasingly remote, and that’s significantly changing the way teams and leadership interact, solve problems, and get the day’s work done. Trying to run remote work as a traditional office will not only introduce a wide range of barriers to your projects, but it can also frustrate your team and obliterate the […]

New Data Shows COVID Shifts Newly Remote Work Behavior

Four weeks ago we entered a new era never before seen. Sure we have all dabbled in working “remotely” a few times a month. In fact, data from CloudApp recently showed that more than 50% of younger generations are already working remotely the majority of the week. This situation, though, feels different. March 11th is […]

The Modern Workplace Demands Better Visibility 

The digital economy is giving businesses a clear path to happier employees and lower costs by embracing one of the biggest trends and demands: remote work. The technology was once powered idyllic dreams of typing on the beach. Now, this dream of remote work has become a driving force in the workplace. Remote work fuels […]

Sales Prospecting Techniques for Sales Development Reps

New sales development reps (SDRs) are born into this world inspired, energetic souls. They win a job they really don’t know much about based on the belief they’ll be able to smash through walls for the sales team. At some point, ambition meets reality. The SDRs realize sales prospecting is more about chipping away at […]

How to Get (Useful) Customer Feedback in 4 Steps

Whether it’s good customer feedback or bad, you can use both to refine your products and the customer service experience. But customer feedback shouldn’t be collected on a whim or randomly. If you do that, you’re missing out on key insights you can use to scale your business. Instead, you need a system for gathering, sorting, […]

5 Quick Tips for Improving Productivity at Work in 2020

Emails. Phone calls. Meetings. This is what a typical day looks for a lot of individuals. An average day at work can be hindered by interruptions, lack of focus, and lack of planning. Making small changes to your work environment will help reduce or prevent some of the daily distractions and improve productivity because it […]

Why Productivity and Customer Experience go Hand-in-Hand

Many large companies approach improving customer experiences from the perspective of customer support solutions, user experience design, and account management. Focusing on delighting customers is vitally important. Businesses could benefit from looking at customer experience through the lens of productivity. Here is why productivity and customer experience go hand-in-hand. Improving customer experience is a kind […]