One of the primary goals of a tech company is industry leadership. Without taking massive amounts of funding, it can be hard to scale and outperform your competitors. Bootstrapping your way to market leadership with video creation is on a roll. Recently, I was able to connect with the leadership at Powtoon. Powtoon videos have […]
Seattle has long been known for inciting the country’s coffee culture, but now that we’re all sufficiently caffeinated, these days it’s the technology scene that’s causing a buzz. Situated well north of the traditional tech enclave known as Silicon Valley, Seattle has come into its own as a magnet for innovative companies and a supportive […]
Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against […]
Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]
Growth doesn’t have to come at a high cost.
These resources can help turn growth potential into reality.