“Growth hacking” has become a favorite term of startup entrepreneurs, angel investors, marketers, and digital gurus everywhere. But at its core, growth hacking doesn’t seem terribly distinguished from a conventional marketing strategy. Is there something that sets it apart? Or is growth hacking just a glorified term for a certain type of marketing? Even more […]
Do you have a product or service that you’ve given your heart and soul for? Have you fought tooth and nail for your product and service? Actually bled and lost sleepover? Then you find that the media doesn’t want to go anywhere near it? Here is guerrilla marketing — how to growth hack your startup. […]
There are many amazing marketing speakers that can help shed light on the intricacies of marketing. However, only a select few understand what growth marketing entails. Growth marketing is a specialized segment of digital marketing, and it focuses specifically on online customer acquisition. To learn how to incorporate this marketing segment in your business, it […]
We spend a lot of time on email. A lot of time = life. Managers, professionals, and other high-skill workers spend on average 28 percent of their working week managing their inbox. Use the Right Inbox for success and to supercharge your Gmail. For argument’s sake, let’s say it was possible to get all your […]
Content marketing and optimization have come a long way since the early days of search. Simple tricks like keyword stuffing have fallen by the wayside as Google has become more enlightened in its ability to understand content. Here are the best four ways to optimize your site to rank on Google in 2019. Marketers need […]
There has been a massive shift in how we build tech companies. The old way of hiring top tier tech talent was to look for talent 20 miles from company HQ or to find talent willing to relocate. Assuming, of course, that personal preferences or H1B visas weren’t a non-starter. Now, remote, distributed teams are the […]
Across industries, forward-looking businesses embrace AI as an opportunity to become more efficient and harness a multitude of data at their disposal. IDC predicted that business spending on AI/ML would grow from $12 billion in 2017 to $57.6 billion by 2021. The businesses that thrive in this new, AI-centric world will be those that make […]
One of the primary goals of a tech company is industry leadership. Without taking massive amounts of funding, it can be hard to scale and outperform your competitors. Bootstrapping your way to market leadership with video creation is on a roll. Recently, I was able to connect with the leadership at Powtoon. Powtoon videos have […]
Seattle has long been known for inciting the country’s coffee culture, but now that we’re all sufficiently caffeinated, these days it’s the technology scene that’s causing a buzz. Situated well north of the traditional tech enclave known as Silicon Valley, Seattle has come into its own as a magnet for innovative companies and a supportive […]
Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against […]
Video marketing is here to stay. It’s a $135 billion industry in the U.S. alone, and consumers are increasingly expecting to see videos from brands they follow and brands they might be interested in. If you aren’t providing that sought after video content, chances are you aren’t being sought out at all. Keep in mind […]
Growth doesn’t have to come at a high cost.
These resources can help turn growth potential into reality.