Eric MacKenzie

Eric MacKenzie

As VP of Technology Solutions at R2Integrated, Eric provides strategic leadership and oversight of R2i’s technical delivery teams, promoting innovation and best practices across our partner technology platforms. A developer at heart, Eric excels in the details—using his 19 years of industry experience to help companies architect marketing cloud solutions that solve their business challenges and lay a foundation for digital maturity.

Latest Posts From Eric MacKenzie

time for business to get AI

Why Now is the Time for Marketers to Embrace AI

Across industries, forward-looking businesses embrace AI as an opportunity to become more efficient and harness a multitude of data at their disposal. IDC predicted that business spending on AI/ML would grow from $12 billion in 2017 to $57.6 billion by 2021. The businesses that thrive in this new, AI-centric world will be those that make […]