genesis content marketing

How Upstart Martech Firm Genesis is Reinventing Content Marketing with Guaranteed Results

Connecting with customers gets more difficult every year. New brands, social media channels, and distractions make attention the most valuable currency of all. Even for businesses with healthy pools of paying customers, connecting with those customers can be a frustrating experience. Here is how Genesis is reinventing content marketing — with guaranteed results. Businesses today […]

social media influencers

Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers

The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth […]

The Content Marketing Dilemma Faced by New Tech Startups

For more than a decade now, content marketing has been the prized strategy of startups all over the world. With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry. […]

conversational content

The Ultimate Guide to Conversational Content Strategy

A business may create content with different goals in mind. Still, one main goal for most businesses is to engage with readers, and push them toward making a decision, whether it is purchasing, downloading, or watching something online. Here is the ultimate guide to conversational content strategy. Your customers are human beings with emotions like […]

Content Strategy Not Working? Here are the 6 Reasons Why

Click on any blog related to content marketing and you will read “Content is the king” somewhere mentioned there. Content with the right content strategy helps you build your brand, make it visible to your audiences, boost customer trust, increase conversion rate, and even close sales. But does this ‘king’ bring everyone the same profits? […]

7 Content Marketing Trends to Watch Out for in 2020

There is no doubting the effectiveness of quality content in driving more clicks — regardless of what your niche is. Nonetheless, since 90% (demandmetrics dot com) of all organizations leverage content in their marketing efforts, producing engaging, just informative content is no longer sufficient to cut through the noise. It is critical that you learn […]

How to Measure and Analyze Content Marketing Success

By now, virtually every brand across any industry or niche is doing some form of content marketing. Many of these businesses have formal content marketing strategies with editorial guidelines, content calendars, and posting schedules. But very few take the time to carefully measure content marketing results. And unfortunately, this comprises the very integrity of these […]

Is Content Driving the Online Market? 

Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated approach first, it is slowly becoming a necessity for all […]

11 Ways Blockchain Will Forever Change Link Building and SEO

There’s been a lot of discussion about blockchain over the past few years and what it means for this industry or that industry. You’ll hear people discuss the potential with which it could revolutionize fields like finance, wealth management, investing, banking, real estate, insurance, payment processing, etc. But it cuts much deeper than this. Blockchain […]

What is Digital Marketing and Why is it Important for Startups

Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. There are a wide variety of options in digital marketing encompassing many different methods. Some marketing techniques that fall under […]

8 Best Digital Marketing Strategies Small Businesses Should Implement

In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement. […]

A Comprehensive Guide to a Content Audit

You might have encountered the term,” content is the king” at least once in your life. We live in a content-first world where content drives conversions. A rock-solid content strategy, coupled with search engine optimization gives a unique voice to your brand. But writing rock-solid content that moves mountains requires a lot of time and […]

Why You Love Online Quizzes

Why You Love Online Quizzes

How many times have you seen an online quiz and thought that it was silly, but took the quiz anyway? Glad you joined the quiz craze. Are you in a relationship and wondering if you’ve “The One?” Take this compatibility quiz to find out. Ever wondered, “What Career Should You Actually Have?” (Buzzfeed), over 5 […]

scale content marketing

How to Scale Your Content Marketing

Even for the most industrious marketing department, scaling content is a tall order. Anyone can publish a blog post, sure. But consistently publishing high-quality content on a regular basis over a long period of time would take too much effort for most teams to do well. — which is why so many don’t even try. […]