The power of a digital media platform with 2.32 billion is something that as a digital marketer that you can never ignore. Need a related mind-blowing fact? There exist 60 million businesses on this social media platform, and all these companies have their pages here on which they rely on to draw customer’s attention and […]
Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences with their content marketing.
The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT has an impact is marketing. […]
One of the terms that we seem to be hearing about a lot these days is AI (Artificial intelligence). Artificial intelligence has already influenced the world on a vast scale, especially in areas like gaming, marketing, interior design, healthcare, and finance. The revenues gained from the use of AI in technology is massive, and this […]
While the saying goes that too many chefs in the kitchen spoil the broth, that’s not the case when it comes to a collaborative marketing environment. Instead, combining sales and marketing efforts with user-generated content can improve ROI. Content Collaboration is a Win-Win Think about it: When you create content in a silo, you are […]
If your business wants to attract more qualified traffic and build your brand, then you need to think about the client’s journey. Today’s consumers are more informed and have more options than ever before when it comes to what they buy and how they buy it. See also: 5 effective and smart ways to do […]
These resources can help turn growth potential into reality.