Technology is evolving day by day, and so is everyone connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the online businesses out there. Though every one regarded it as an expensive and complicated approach first, it is slowly becoming a necessity for all […]
One of the biggest challenges that marketers face is getting their content the attention it deserves. The reason is simple. If nobody reads your content, you stand no chance of succeeding with content marketing. In this post, I want to show you exactly how to create content that will engage your audience and rank high […]
There’s been a lot of discussion about blockchain over the past few years and what it means for this industry or that industry. You’ll hear people discuss the potential with which it could revolutionize fields like finance, wealth management, investing, banking, real estate, insurance, payment processing, etc. But it cuts much deeper than this. Blockchain […]
Digital marketing is a series of tools that most modern businesses use to bring customers to their products and services. It involves using digital outlets like websites, social platforms, and software applications as marketing channels. There are a wide variety of options in digital marketing encompassing many different methods. Some marketing techniques that fall under […]
In the last decade, things went from offline to online. People are now searching for clothes on e-commerce websites instead of looking for some stores. Businesses are taking their online presence seriously. Moreover, people are creating millions of dollars through different online services. Here are the eight best digital marketing strategies small businesses should implement. […]
You might have encountered the term,” content is the king” at least once in your life. We live in a content-first world where content drives conversions. A rock-solid content strategy, coupled with search engine optimization gives a unique voice to your brand. But writing rock-solid content that moves mountains requires a lot of time and […]
How many times have you seen an online quiz and thought that it was silly, but took the quiz anyway? Glad you joined the quiz craze. Are you in a relationship and wondering if you’ve “The One?” Take this compatibility quiz to find out. Ever wondered, “What Career Should You Actually Have?” (Buzzfeed), over 5 […]
Even for the most industrious marketing department, scaling content is a tall order. Anyone can publish a blog post, sure. But consistently publishing high-quality content on a regular basis over a long period of time would take too much effort for most teams to do well. — which is why so many don’t even try. […]
The power of a digital media platform with 2.32 billion is something that as a digital marketer that you can never ignore. Need a related mind-blowing fact? There exist 60 million businesses on this social media platform, and all these companies have their pages here on which they rely on to draw customer’s attention and […]
Unread content is an unrealized opportunity, which is why financial marketers need to captivate their audiences with their content marketing.
The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020. One area that many may not think IoT has an impact is marketing. […]
One of the terms that we seem to be hearing about a lot these days is AI (Artificial intelligence). Artificial intelligence has already influenced the world on a vast scale, especially in areas like gaming, marketing, interior design, healthcare, and finance. The revenues gained from the use of AI in technology is massive, and this […]
While the saying goes that too many chefs in the kitchen spoil the broth, that’s not the case when it comes to a collaborative marketing environment. Instead, combining sales and marketing efforts with user-generated content can improve ROI. Content Collaboration is a Win-Win Think about it: When you create content in a silo, you are […]
If your business wants to attract more qualified traffic and build your brand, then you need to think about the client’s journey. Today’s consumers are more informed and have more options than ever before when it comes to what they buy and how they buy it. See also: 5 effective and smart ways to do […]
These resources can help turn growth potential into reality.