Dana Kachan

Dana Kachan is the Author, Speaker, and Digital Marketing Consultant advising tech startups and businesses in the USA, Asia Pacific, and Europe. Co-Author of the book “Business-Driven Digital Product Design.” Digital PR & Content Manager at Fireart Studio.

Latest Posts From Dana Kachan

social media influencers

Word-of-Mouth Marketing in 2020: The Power of Social Media Influencers

The power of influencer marketing is multidimensional, as it simultaneously affects different aspects of brand success: exposure, reputation, audience engagement, customer loyalty, and conversions. Influencer marketing is a way to tell your company’s story to the millions simultaneously through the mouths of those who already have the ear of your target audience. Here is word-of-mouth […]

digital era global lockdown

The Digital Era and Global Lockdown: See How These Industries Evolved

The recent turbulence of Coronavirus made all of us rethink business life. Many industries have started incorporating profound transformation to overcome the recession. The metamorphosis includes day-to-day operations to the business processes of vital importance. Businesses have even started closing new deals with clients at online meetings. Companies have been forced to turn all of […]