Read/WriteWeb Network blog last100 is reporting that MTV Networks has decided to put every episode of “South Park” online for free sometime next year. MTV decided to put South Park on the web following the success it saw after steaming the entire back catalog of “The Daily Show” online. As last100 notes:
The lesson learnt by MTV Networks subsidiary, Comedy Central, when it made the entire archive of “The Daily Show” available for streaming online, is that Internet TV viewing can lead to more traditional television viewing. In other words, The Daily ShowÄôs television viewing figures are up not down, even though fans are able get an unlimited fix via the showÄôs own website.
“One does not diminish the other by any stretch of the imagination. That is kind of our hat trick,” MTV Networks Chairman and Chief Executive, Judy McGrath, told attendees gathered at the Reuters Media Summit in New York on Wednesday.
last100 also says that this move may signal an intention by MTV to eventually put more of its 20-year catalog of content on the web.
