Home Kajabi Versus Passion.io: Which is Better?

Kajabi Versus Passion.io: Which is Better?

See our Kajabi review: Kajabi: Features, Pricing, Alternatives

In today’s rapidly evolving digital landscape, entrepreneurs and content creators are continuously seeking innovative platforms to share their knowledge, build communities, and generate passive income.

Two such popular platforms that have emerged as powerful rivals in the online course creation market are Kajabi and Passion.io. In this article, we will embark on a comprehensive exploration of both platforms, analyzing their respective features, pricing structures, usability, and an array of other crucial factors.

By delving into an in-depth comparison, our aim is to equip you with the necessary information to make an informed decision on whether Kajabi, Passion.io, or perhaps a blend of both will best serve your needs in creating, marketing, and scaling your online course or digital product business.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

So, let’s dive in and unravel the intricate dynamics of Kajabi versus Passion.io.

What is Kajabi

Kajabi Logo

Kajabi is an all-in-one online platform that allows users to create, market, and sell digital products, courses, and membership sites. It provides a range of tools and features to help businesses manage their online presence, including website building, email marketing, and analytics.

The platform aims to streamline the process of launching digital products, making it easier for content creators and entrepreneurs to succeed online.

What is passion.io

Passion.io 2023 Brutally Honest Review - Is It Any Good?

Passion.io is a digital platform that enables creators and entrepreneurs to build, launch, and scale their own mobile apps and online courses without the need for coding or technical skills.

It assists users in transforming their knowledge and passions into profitable online businesses. The platform offers customizable features, analytics, and marketing tools for creating a personalized user experience.

Why Use?

Kajabi and Passion.io are two popular online platforms that help users create, market, and sell online courses and membership sites. They both provide tools for course creators to build an online business, engage with their audience, and monetize their content.

Here are some different example use-cases for both platforms:

Kajabi Use-Cases:

  • Online Course Creation: A fitness expert can create a series of instructional videos for a weight-loss program and offer the course on Kajabi. They can design the course structure, add quizzes, and set up drip content, ensuring a professional and engaging learning experience for their clients.
  • Coaching Program: A life coach can use Kajabi to offer a six-month coaching program, with weekly modules, live group calls, and one-on-one sessions. Clients can purchase the package, access the content, and schedule coaching sessions all through the platform.
  • Membership Site: A business consultant might create a membership site for entrepreneurs, offering monthly masterclasses, articles, advice, and community discussions. They can set up tiers for pricing and customize access to different resources as per the membership level.

Kajabi all-in-one tool for podcast creators

  • Webinar Hosting: A marketing expert can use Kajabi to host live webinars, providing information on the latest industry trends. They can use Kajabi’s event registration and email marketing features to promote the event, sell tickets, and analyze data on attendee numbers and engagement.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

Passion.io Use-Cases:

  • Mobile App Course: A yoga instructor wants to create a mobile app containing a series of classes, tutorials, and personalized plans for users who want to practice yoga. With Passion.io, the instructor can design a mobile app without coding knowledge, upload video content, and add exclusive app features to increase customer engagement.

  • Subscription-Based Service: A language tutor can create a series of video lessons for different languages offered as part of a subscription plan. Students can access the content on Passion.io and pay a monthly fee to access the lessons, quizzes, and interactive exercises offered by the tutor.
  • Course Marketplace: An expert team focusing on various aspects of personal development creates a curated collection of their courses on Passion.io. The platform allows them to build a marketplace featuring different courses on topics such as meditation, time management, and communication skills, promote the courses together, and monetize their content.
  • Fitness Challenges: A personal trainer can create seasonal fitness challenges on Passion.io and encourage users to join and participate. The challenges can be a mix of workouts, weekly tasks, dietary advice, and community support. They can monetize the challenges, offering premium content and support to the subscribers and build a client base.

Both Kajabi and Passion.io cater to different aspects of online course creation and promotion, enabling users to create content and build a profitable business from their expertise.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal


Kajabi is an all-in-one platform designed to help individuals and businesses create, market, and sell online courses and membership sites. It features a robust suite of tools that provide seamless integration for various aspects of an online business.

One of the main features of Kajabi is its easy-to-use course and content creation tools. Users can create professional-looking courses, including various types of media, like video and audio content. Additionally, it offers customizable themes and templates, allowing users to design their course or site as per their branding requirements.

Another key feature is its marketing and sales funnel capabilities. Kajabi’s integrated email marketing tools enable users to build and manage email campaigns and automate email sequences. It also offers landing page creation tools and a built-in CRM to manage customer data and interactions effectively.

Kajabi’s analytics and reporting feature allows users to track their business progress, providing insights into customer behavior patterns and overall site performance. This helps users optimize their content and marketing strategies to ensure growth and success.

Kajabi: Create and sell online courses, coaching, and memberships

Overall, Kajabi is an ideal platform for those looking to create and sell premium online courses, offering a comprehensive toolkit that streamlines course creation, marketing, and selling.

Passion.io, on the other hand, is a platform that offers a versatile solution for creating and selling digital products, particularly mobile apps. It caters to a wide range of niches, including coaches, instructors, and entrepreneurs.

One of the core features of Passion.io is its drag-and-drop app builder that enables users to create fully-functional mobile apps without any coding or technical knowledge. The platform provides a selection of customizable templates and modules to help design a visually appealing and user-friendly app.

Another significant aspect of Passion.io is its focus on community-building and engagement. The platform offers features such as in-app chat and discussion boards, enabling users to facilitate interaction between course participants and create a supportive learning environment.

Besides, Passion.io allows seamless integration with various marketing and payment tools like Mailchimp, ConvertKit, and Stripe. This integration enables users to automate marketing campaigns, manage customer data, and process payments efficiently.

Also, Passion.io provides in-depth analytics for tracking user engagement and app performance, helping users refine their content and strategies for better results.

In summary, Passion.io is an excellent choice for individuals and businesses looking to create and sell mobile app-based online courses or digital products, with a strong emphasis on community and engagement.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

Pros n Cons

Kajab Pros:

1. All-in-one platform:

  • Kajabi offers a comprehensive solution for creating, marketing, and selling online courses and membership sites under one platform.

2. User-friendly interface:

  • It has a clean, easy-to-use interface suitable for both beginners and experienced users.

3. High-quality templates:

  • Kajabi offers a variety of professional-looking templates for landing pages, sales pages, and website themes.

Kajabi: Create and sell online courses, coaching, and memberships

4. Integrations:

  • The platform allows integration with various third-party tools, including email marketing services, payment gateways, and analytics tools.

5. Customer Support:

  • Kajabi provides excellent customer support with a responsive and knowledgeable team.

Kajabi Cons:

1. Pricing:

  • Kajabi’s pricing plans can be quite high for small businesses or individual content creators with limited budgets.

2. Limited customization:

  • Though Kajabi offers various pre-built templates, there may be limitations in customizing certain design elements or layouts.

3. No free plan:

  • Unlike some competitors, Kajabi doesn’t offer a free plan which might deter some potential users.

Passion.io Pros:

1. Mobile app focus:

  • Passion.io is designed specifically for creating and selling courses and memberships via mobile apps, allowing creators to tap into a growing market.

2. Drag-and-drop app builder:

  • The platform offers an easy-to-use app builder with a drag-and-drop interface making it accessible for non-tech-savvy users.

3. Success coaches:

  • Passion.io provides success coaches to help guide users through the course creation process and develop strategies to succeed.

4. Integrations:

  • Like Kajabi, Passion.io supports integration with various third-party tools, including email marketing services, payment gateways, and analytics tools.

5. Free trial:

  • Passion.io offers a 14-day free trial to let users explore the platform before committing to a paid plan.

Passion.io Cons:

1. Learning curve:

  • Some users might find the mobile app development aspect of Passion.io to be challenging, requiring a learning curve to fully utilize the platform.

2. Limited website capabilities:

  • Passion.io’s primary focus is on app development; as such, it may not have the same level of website building capabilities when compared to platforms like Kajabi.

3. Pricing:

  • Like Kajabi, Passion.io’s pricing plans can be high for individuals and small businesses working with limited budgets.

Ultimately, the choice between Kajabi and Passion.io will depend on your specific needs and priorities, such as whether you value an all-in-one platform or have a strong focus on mobile app development.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

How to setup Kajabi

Setting up Kajabi is a straightforward process that involves signing up, choosing a plan, customizing your site, creating online courses or products, and setting up payment and marketing options. Follow these step-by-step instructions to get started with Kajabi:

Step 1: Sign up for a Kajabi account

  1. Visit Kajab’s website at https://www.kajabi.com/.
  2. Click on the “Get Started” or “Start Free Trial” button.
  3. Fill out the required information, including your name, email address, and password.
  4. Click “Create your Kajabi account” to complete the registration process.

Step 2: Choose a plan

  1. Review Kajabi’s pricing options to determine which plan best suits your needs.
  2. Select a plan, which can be changed at any time, by clicking on the “Choose Plan” button below your preferred option.
  3. Fill out your payment details to activate the plan.

Step 3: Customize your site

  1. Log in to your Kajabi dashboard.
  2. Click “Website” in the left-hand menu and then “Design Your Site.”
  3. Choose a theme for your site and adjust colors, fonts, and other visual elements to match your brand.
  4. Create and customize pages (such as Home, About, Contact, etc.) by clicking “Pages” in the left-hand menu, and then “Add New Page.”

Step 4: Create online courses or products

  1. Click “Products” in the left-hand menu of your dashboard.
  2. Click “Create a new product” and choose a product template (such as mini-course, online course, or community).
  3. Provide a name and description for your product and click on “Create a Product.”
  4. Customize your product’s content by adding sections, lectures, and other materials.
  5. Configure your product’s settings, including pricing, access rules, and integrations with other tools.

Step 5: Set up payment and marketing options

  1. Click “Settings” in the left-hand menu and then “Payments” to connect Kajabi to your preferred payment gateway (e.g., Stripe, PayPal).
  2. Customize your checkout settings, such as currency, taxes, and legal agreements.
  3. Set up email marketing, if desired, by clicking “Email” in the left-hand menu and connecting Kajabi to an email service provider such as Mailchimp or ActiveCampaign.
  4. Create and customize marketing funnels, also known as pipelines, to automate your sales process by clicking “Pipelines” in the left-hand menu and then “Create New Pipeline.”

After completing the steps above, your Kajabi site will be ready to launch. Share the link to your site with your audience, promote your courses, and watch your online business grow!

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

How to setup passion.io

Setting up Passion.io involves a simple process. Passion.io is a platform that empowers entrepreneurs and experts to build apps and share their expertise with a wider audience. By following the step-by-step instructions below, you will be well on your way to creating your app with Passion.io.

Step 1: Sign up and create your account

  1. Visit https://www.passion.io/ and click on the “Get Started” button.
  2. You will need to provide some basic information, such as your name, email address and create a password.
  3. After signing up, you’ll receive a confirmation email.
  4. Click on the confirmation link in that email to activate your account and proceed with setting up your app.

Step 2: Choose your app category

  1. Once you are logged in, you’ll be prompted to choose a category for your app. This will help guide Passion.io in setting up the right kind of app for your needs.
  2. Some popular categories include fitness, coaching, music, business and more.
  3. Choose the category that best represents your area of expertise.

Step 3: Name and describe your app

  1. After selecting the app category, you will need to provide your app’s name and a short description.
  2. The name should be relevant to your niche and expertise, while the description should highlight the unique features of your app to help it stand out and attract users.

Step 4: Customize your app design

  1. Passion.io offers a wide range of pre-designed templates for you to choose from. Browse the available options, and select the one that best fits your app’s purpose and brand identity.
  2. You can further customize the chosen template with your preferred colors, fonts, and images to match your branding.

Step 5: Create and add content

  1. To add content to your app, click on the “Content” tab within the dashboard. Here, you can create different types of content, such as videos, articles, quizzes, and more.
  2. Organize your content into sections and chapters for easy navigation.
  3. Make sure to upload high-quality and engaging content to retain user interest and establish your credibility.

Step 6: Set up a payment system (optional)

  1. If you plan to monetize your app through in-app purchases or subscription models, go to the “Monetization” tab on the dashboard.
  2. Choose your preferred payment method, such as Stripe or PayPal, and follow the prompts to complete the setup process.
  3. Passion.io offers built-in sales funnel templates to help you create compelling offers and pricing structures.

Step 7: Publish and promote your app

  1. Once you are satisfied with your app’s design and content, click the “Publish” button.
  2. Passion.io will review your app for quality and compliance before publishing it on the App Store and Google Play. Once your app is live, promote it through various channels such as social media, email marketing, and content marketing to attract users and generate downloads.

In conclusion, setting up an app on Passion.io is a straightforward process that involves creating an account, choosing a category, customizing your app’s design, and adding engaging content. By following these steps, you can create a platform to showcase your expertise and reach a wider audience effectively.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

Main Differences

Kajabi and Passion.io are both popular online platforms designed to allow creators and educators to build and sell courses and membership sites. While they have some similarities in terms of their purpose, there are notable differences in their features, pricing, and target audience.

Kajabi vs. Passion.io

Kajabi is a comprehensive, all-in-one marketing platform that offers course and content creation tools, email marketing, automation, and sales funnels. It is designed to cater to a broad range of individuals and businesses, from solo entrepreneurs to larger enterprises.

Kajabi’s standout features include the ability to create fully customizable and aesthetically pleasing websites, set up webinars, and leverage robust analytics tools for tracking customer insights and campaign performance. Moreover, Kajabi offers a more extensive range of e-commerce and marketing integration options, enabling users to streamline their online businesses.

In contrast, Passion.io focuses primarily on helping creators design and launch mobile apps for their courses and membership sites. Instead of a full-scale marketing suite like Kajabi, Passion.io’s primary selling point is its user-friendly app-building functionality. This platform appeals to those who want to deliver their content through a mobile app experience, emphasizing app-based interactivity and engagement.

While Passion.io does provide some marketing tools, it lacks the extensive integration and automation options that Kajabi brings. Moreover, its more niche emphasis on app-based content delivery makes it a better fit for creators specifically targeting mobile users.

In conclusion, Kajabi and Passion.io serve different needs within the online course and membership site market. Kajabi is a more versatile and comprehensive platform, providing a wide range of marketing and e-commerce tools, while Passion.io focuses on the unique advantage of mobile app-based content delivery.

Potential users should weigh the features and pricing of each platform to identify the best solution for their specific needs and customer base.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal

Pricing Comparison

Kajabi and Passion.io are popular online course creation platforms, each offering a variety of pricing plans to suit your needs. Please note that pricing may change over time, so always check their websites for the latest details. As of now, the pricing plans for Kajabi and Passion.io are as follows:

Kajabi Pricing Plans:

Thinkific vs Kajabi 2022: The Ultimate Guide

  1. Basic Plan:
    • $149 per month (billed annually) or $199 per month (billed monthly) –
    • 3 products and 3 pipelines
    • 1,000 active members
    • 1 website and 1 admin user
    • 0% transaction fees
    • Unlimited landing pages and marketing emails
    • Webinars and events, chat support, and more
  2. Growth Plan:
    • $199 per month (billed annually) or $299 per month (billed monthly)
    • 15 products and 15 pipelines –
    • 10,000 active members –
    • 1 website and up to 10 admin users
    • 0% transaction fees
    • Unlimited landing pages and marketing emails
    • Advanced features like 24/7 chat support, automated webinars, and more
  3. Pro Plan
    • $399 per month (billed annually) or $499 per month (billed monthly)
    • 100 products and 100 pipelines
    • 20,000 active members
    • 1 website and up to 25 admin users
    • 0% transaction fees
    • Unlimited landing pages and marketing emails
    • Premium features like 24/7 phone support, affiliate program, and more

Passion.io Pricing Plans:

Passion.io Pricing (2023): Which Plan is Perfect for You?

  1. Pro
    • $79/month
    • Own iOS, Android, and Web apps
    • In-app payments
    • 100 Subscribers and 100 videos
    • 1000 push notifications/month
  2. Ultimate
    • $239/month
    • Unlimited subscribers, videos, and notifications
    • Drip content
    • Remove Passio.io branding
  3. UltimatePlus
    • Application only, price varies
    • App built for you

Frequently Asked Questions

Q: What are the main differences between Kajabi and passion.io?

A: The main differences between Kajabi and passion.io include their features, pricing plans, user interface, and target audience. Kajabi is generally considered more comprehensive and feature-rich, while passion.io focuses on simplicity and ease of use.

Q: Can both Kajabi and passion.io help me create and sell online courses?

A: Yes, both Kajabi and passion.io are designed to help you create and sell online courses. They both provide tools for creating course content, managing membership access, and processing payments, but they may differ in their specific features and capabilities.

Q: What kind of pricing plans do Kajabi and passion.io offer?

A: Kajabi offers three different pricing plans: Basic, Growth, and Pro. Each plan includes a different set of features, with higher-priced plans offering more advanced tools and options. Passion.io has two pricing plans: Essential and Business. The main differences between these plans are the level of support and the number of app downloads and active users they allow.

Q: Which platform is best for beginners, Kajabi or passion.io?

A: While both platforms are designed to be user-friendly, passion.io is often considered better suited for beginners due to its simplicity and focus on ease of use. However, Kajabi also has a user-friendly interface and a comprehensive knowledge base, making it accessible to users of all skill levels.

Q: Can I integrate other tools and platforms with Kajabi and passion.io?

A: Kajabi and passion.io both offer integrations with a variety of third-party tools and platforms, such as email marketing services, payment gateways, and analytics tools. However, Kajabi generally offers more integrations and features overall, which may be an important consideration depending on your specific needs.

Q: Is there a trial version available for Kajabi and passion.io?

A: Yes, both Kajabi and passion.io offer free trial periods for their respective platforms. Kajabi offers a 14-day free trial, while passion.io provides a 7-day free trial. This allows you to explore each platform and determine if it aligns with your requirements before committing to a paid plan.

Featured Partner

on Kajabi's website

  • Free Version: 14-day Free Trial

  • Starting Price: $149 / monthly

  • Integrations: Zapier, Mailchimp, ClickFunnels, Google Analytics, Stripe, PayPal


In conclusion, the platform showdown between Kajabi and Passion.io can be boiled down to the unique requirements and objectives of each individual user or business. Kajabi shines as a comprehensive, all-in-one solution, suited to users seeking to create, market, and sell digital products in a fully integrated environment.

In contrast, Passion.io caters to those with a more focused need for creating and delivering captivating mobile applications. Each platform offers specific advantages and capabilities; however, a well-informed decision ultimately hinges upon the user’s intent, target audience, and the desired mode of content delivery.

By comparing Kajabi’s robust suite of tools and resources with Passion.io’s specialized mobile app building expertise, one can effectively assess which platform aligns better with their long-term objectives and growth potential.

In either case, both Kajabi and Passion.io have established themselves as powerful enablers of digital entrepreneurs’ success, revolutionizing the way we create, share, and monetize our knowledge and passions. It is imperative to remember that the perfect choice between these two platforms lies in the alignment of their offerings with the unique vision and goals of your digital journey.

Discover more Kajabi comparisons:


About ReadWrite’s Editorial Process

The ReadWrite Editorial policy involves closely monitoring the tech industry for major developments, new product launches, AI breakthroughs, video game releases and other newsworthy events. Editors assign relevant stories to staff writers or freelance contributors with expertise in each particular topic area. Before publication, articles go through a rigorous round of editing for accuracy, clarity, and to ensure adherence to ReadWrite's style guidelines.

Brad Anderson
Former editor

Brad is the former editor who oversaw contributed content at ReadWrite.com. He previously worked as an editor at PayPal and Crunchbase.

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