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Drake went viral recently during his tour of Australia. What appeared to be a video of the Canadian superstar angered by an unwanted drone was actually a clever promotion for a sweepstakes casino.
The rapper attempted to strike the drone with an orange sandal from his penthouse apartment in Sydney. However, a closer look at the video shows that Drake had his laptop open to Stake.com before his attention was diverted by the drone.
Stake, one of multiple crypto casinos, was the brains behind the marketing stunt, which grabbed the attention of millions around the world. Drake has 143 million followers on Instagram. The Hip Hop star has performances scheduled in Perth, Melbourne, Sydney, and Brisbane.
Someone flew a drone up to Drake’s penthouse in Australia and he tried to knock it down with a slide 😂😭 pic.twitter.com/ldc8Ueuf5o
— XXL Magazine (@XXL) February 18, 2025
Why this is the latest in a long line of gambling content from Drake
Drake is certainly not shy about showing off his gambling activity. He has staked millions of dollars on major sporting events in the past, not always successfully. Some have questioned the validity of these wagers and whether promoting his deal with Stake has been the real objective.
In an attempt to authenticate the viral video, someone seemingly found the sandal next to the Crown Sydney casino. The casino cost over $1.4 billion to build and opened its doors to the public in December 2020. Some viewers were not fooled by the video, as they noticed the drone controller in the reflection of the penthouse windows.
Drake’s deal with Stake worth over $100 million
Drake appeared to confirm that the video was a promotion for Stake, captioning the video “The stakes are high. But so am I.” Drake’s partnership with Stake is believed to be worth north of $100 million. At the beginning of 2025, Stake made further inroads into the European market by purchasing Denmark’s VinderCasino. They also signed a deal with Kambi, which will focus on sports betting.
Drake revealed an apparent $700,000 success at Crown Melbourne in January. However, the rapper lost over 500,000 followers on social media following Kendrick Lamar’s half-time show at the Super Bowl, where he performed his Drake diss-track, “Not Like Us”.
